Published on June 18, 2025

After your price sensitivity analysis, you must not ignore the experiment stage. This is where you will see your assessment in action. Go through each of these steps or watch our explainer video below to set up a good price sensitivity experiement.

Price sensitivity analysis allows you to go deeper into pricing, where price elasticity cannot. While elasticity only considers 2 main factors for price optimisation, sensitivity pricing considers more specific drivers for an advanced pricing solution. It considers granular factors such as product lifecycle stage, frequency of buying, etc. In this blog, we discuss the practical use cases of price sensitivity strategy in your business.