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The Price Builder: Build, Assign and Plan

The price builder enables you to re-vamp your old-school pricing process (from manual work via markups and based on gut feeling / intuition) into a scalable, automated pricing process that can give you more margin or revenue.

Create Your Unique Price Strategy

Our strategy builder includes a very simple interface. You can drag and drop pre-set pricing strategies for your products. By assigning strategies to product groups, the software will automatically run this strategy for those products. The strategies can be customised according to the mentioned data channels.

Use Symson as your Price Engine

With the Strategy Builder in SYMSON, you can select the strategy that best fits your business case. You can combine your Cost Based Price Strategy with other Strategies to create increase your margin.

Apply Smart Business Rules

By applying business rules, you can define certain boundaries. within which the pricing engine can move freely. This feature includes rules such as maintaining a minimum margin percentage, or limiting the price changes within a certain range.

Set up Notifications

Notifications help you become aware of key changes in your pricing strategy. SYMSON platform notifications allow you to be on top of things like large cost increases, or list price falling below margin thresholds. This allows you to respond to these changes quickly and effectively. It alerts you to market changes that could affect changes to your strategy.

Pricing Strategy Builder

Use Symson as your Price Engine

With the Strategy Builder in SYMSON, you can select the strategy that best fits your business case. You can combine your Cost Based Price Strategy with other Strategies to create increase your margin.

Read More
Business Rules

Apply Smart Business Rules

By applying business rules, you can define certain boundaries. within which the pricing engine can move freely. This feature includes rules such as maintaining a minimum margin percentage, or limiting the price changes within a certain range.

Read More
Notifications

Set up Notifications

Notifications help you become aware of key changes in your pricing strategy. SYMSON platform notifications allow you to be on top of things like large cost increases, or list price falling below margin thresholds. This allows you to respond to these changes quickly and effectively. It alerts you to market changes that could affect changes to your strategy.

Read More

Assign to Product Groups

Once you have created your customised price strategy, you can assign it to your desired product or product group. Soon after, SYMSON will run the price strategy for this product group automatically. Product groups can be divided based on multiple categories or attributes such as:

  • Brand
  • Channel: In-store versus online webshop
  • Regions
  • Sales Volume & History
  • Buying trends

Click here for more information

Run Predictions

SYMSON offers the opportunity to predict optimal prices based on elasticity for every product and for every time frame. These recommendations are based upon Pattern Recognition (Seasonality, Market trends, etc.), for different customer groups or time periods. You can also set up specific business scenarios and test the outcome of price changes on your demand.

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Strategy Builder

The price builder enables you to re-vamp your old-school pricing process (from manual work via markups and based on gut feeling / intuition) into a scalable, automated pricing process that can give you more margin or revenue.

Run Predictions

SYMSON offers the opportunity to predict optimal prices based on elasticity for every product and for every time frame. These recommendations are based upon Pattern Recognition (Seasonality, Market trends, etc.), for different customer groups or time periods. You can also set up specific business scenarios and test the outcome of price changes on your demand.

PRICING LOGIC

With the Strategy Builder in SYMSON, you can select the strategy that best fits your business case. You can combine your Cost Based Price Strategy with other Strategies to create increase your margin.

By applying business rules, you can define certain boundaries. within which the pricing engine can move freely. This feature includes rules such as maintaining a minimum margin percentage, or limiting the price changes within a certain range.

Notifications help you become aware of key changes in your pricing strategy. SYMSON platform notifications allow you to be on top of things like large cost increases, or list price falling below margin thresholds. This allows you to respond to these changes quickly and effectively. It alerts you to market changes that could affect changes to your strategy.

  • Use Symson as your Price Engine

    With the Strategy Builder in SYMSON, you can select the strategy that best fits your business case. You can combine your Cost Based Price Strategy with other Strategies to create increase your margin.

  • Apply Smart Business Rules

    By applying business rules, you can define certain boundaries. within which the pricing engine can move freely. This feature includes rules such as maintaining a minimum margin percentage, or limiting the price changes within a certain range.

  • Set up Notifications

    Notifications help you become aware of key changes in your pricing strategy. SYMSON platform notifications allow you to be on top of things like large cost increases, or list price falling below margin thresholds. This allows you to respond to these changes quickly and effectively. It alerts you to market changes that could affect changes to your strategy.

Use Symson as your Price Engine

With the Strategy Builder in SYMSON, you can select the strategy that best fits your business case. You can combine your Cost Based Price Strategy with other Strategies to create increase your margin.

Apply Smart Business Rules

By applying business rules, you can define certain boundaries. within which the pricing engine can move freely. This feature includes rules such as maintaining a minimum margin percentage, or limiting the price changes within a certain range.

Set up Notifications

Notifications help you become aware of key changes in your pricing strategy. SYMSON platform notifications allow you to be on top of things like large cost increases, or list price falling below margin thresholds. This allows you to respond to these changes quickly and effectively. It alerts you to market changes that could affect changes to your strategy.