Custom Dynamic Pricing
Competitive Pricing Strategy
Price Elasticity Pricing
Segment Based Pricing
Cost Based Pricing
Geographical Pricing
Rule-based Pricing
Key-value-item Pricing
Stock-based Pricing
With this solution, you can...
The Insights & Learn Solution brings many useful benefits that can help optimise your pricing. Do you want to unlock your pricing potential and learn more? Schedule a call with a consultant and book a 20 minute brainstorm session!
Out of the box tools delivered by our pricing engine.
Before deciding on the optimal pricing strategy, price-determining factors need to be evaluated. Is cost a primary decision-making factor? Opt for a cost-based strategy. Should competition also be taken into account? Gain insight into your most important pricing parameters and combine different strategies with SYMSON’s Pricing Strategy Builder.
In SYMSON, you can indicate which product you want to scan for competitive prices. Using the product code, our algorithm searches for new competitors on a daily basis and prompts you to adjust the prices based on your business objectives and strategic positioning.
Send us your sales data. If you are in doubt, we can help with importing the data in the correct way.
Filter the insights by region, customer groups, products and timeframe, directly through the software.
After performing analysis with your data and chosen parameters, the software presents suggested changes to the prices of your items.
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You can use the insights from competitors to monitor price behaviour from key competitors and monitor your price position in the market.
You can use the historical data to analyse the price elasticity, seasonality, trends in quantity, costs and prices of your products.
If you have been in business for the last two years, you should be able to take full advantage of this module. If you are unsure, we can help assess your specific case.
Depending on your pricing maturity, descriptive analytics can offer you valuable information on what can be improved. If you are more mature, this module can be applied together with other modules to increase profitability.
Importing can be manual, or via our API. Once SYMSON receives the data, the insights are generated automatically.
