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A man setting up a Dynamic Pricing Strategy in the smart Pricing Platform SYMSON

Make better decisions and improve profitability

With this solution, you can...

Identify Patterns and Trends
KPI Comparison Insights
Learn by using Data & Analytics
Two people using AI Price Optimisation module in SYMSON to increase their margins

Unlock growth potential

SYMSON visualises the data gathered into valuable insights. Through the dashboards, you can see how the market has reacted to the price change in the past. Based on our Smart Algorithm SYMSON analyses the data and delivers your valuable insights  in order to optimise your assortiment, margin or revenue. Using the Insights & Learn Module, you can make better decisions for future strategies.
You will be able to:
Turn historical purchase data into pricing insights
Gain insight into the profitability of each product
Get insights into the price elasticity of products
Benchmark with the prices of your competitors

Actions that increase your product profitability immediately

The Insight & Learn Module helps you to gain essential information about market trends, customer behavior and competition.

Customer Behavior analysis

Using the analytics in SYMSON you  are able to detect different patterns in customer behavior, such as seasonality, product popularity in specific time periods and price sensitivity.

Market Behavior analysis

SYMSON enables you to collect data of competitors in the market. Discover new market participants and see who is offering the same product as yours for which price.

Product range analysis

SYMSON gives you insights about the product performance, availability and quantity sold in certain periods.
The Dashboard of the Margin Icnrease achieved using the Smart Pricing Platform SYMSON

Key Features of the Insights & Learn Solution

The Insights & Learn Solution has many useful benefits that can help to optimise your pricing. Do you want to unlock your pricing potential and learn more? Schedule a call with a consultant and book a 20 minute brainstorm session!

Insights & Learn Solution Functionalities:

Out of the box tools delivered by our pricing engine.

Get insights into price elasticity, seasonality and sensitivity
Flexible filter and search possibilities
Create KPI comparison insights
Insights into customer and product behavior
Margin Recommendation Advice
Cost visualisation of products
Product insights to optimise assortment
Recommendation based upon Pattern recognition
Triple Dimensional Comparison KPI
Machine Learning Results
Visualisations and Insights


Grow by combining Smart Strategies

Before the pricing strategy can be chosen, it is important to gain insight into price-determining factors. Is this mainly the cost? Then you can start with a cost-based strategy. Do you want to take competition into account in addition to costs? Then you can also combine different strategies with our Pricing Strategy Builder.

Explore All

The Insights & Learn Solution in action

Decide your desired price positioning
Benchmark your price with the right competitors
Get notified when needed
Select prices for different regions and market places
Start Your Custom Demo
Get insights into price elasticity, sensitivity and seasonality
Filter on customer groups, time periods and regions
Get insights about the low hanging fruit in margin optimisation
Select prices for different regions and market places
Start Your Custom Demo

How it works in SYMSON

In SYMSON you can indicate which product you want to scan with competitive prices. Based on the product code, our algorithm searches for (new) competitors on a daily basis and adjusts the prices (after your approval) based on your business objectives and strategic positioning.

1. Send your sales data

Send us your sales data. If you are in doubt we can help with importing the data in the correct way

2. Create Recommendations

Throught the software you can filter the insights on region, customer groups, products and timeframe.

3. Learn from insights

After analysis has been performed with the available data the software will present you the suggested changes to the prices of your items.


Benefits of the Insights & Learn Solution in SYMSON

A sweet spot for high margin products

SYMSON delivers valuable product insights to optimise your assortment. For example, which products you want to eliminate.

Use price elasticity to make better decisions

Price elasticity can help to  achieve business goals faster. The insights into it will help you understand customer bahaviour better to optimise the revenue and increase margins.

Understanding behaviour

The insights into product and customer behaviour help companies to improve and optimise margins. Furthermore, you can segment your customers into different audiences and tailor their marketing strategies specifically.

Get arguments for discussion

Get arguments and data insights to discuss new strategies with your team. Data insights will validate the gut feeling of managers and determine what is the optimisation.

Improve profitability

Act quickly on negative margins or decreased sales performance. This can enable your to increase your profits on each product.

Reach maximised potential

SYMSON can help to get insights into how to reach maximised business potential.  

Here's what our customers say

Prices automated
Prices optimised
in margin
The Head of Pricing at INDI a client using SYMSON to Automate his prices
“SYMSON helps us make our pricing process more intelligent.” - Erwin Hendriks Head of Pricing,
See case study

Frequently Asked

Got a question? We're here to answer! If you don't see your question here, drop us a line on our Contact Page.

What pricing strategies can I use based on the insights?

You can use the insights from competitors to monitor price behaviour from key competitors and monitor your price position in the market.
You can use the historical data to analyse the price elasticity, seasonality, trends in quantity, costs and prices of your products.

Do I have enough data for getting insights?

If you have been in business for the last two years you probably have enough data to start with this module.

Is descriptive analytics enough for getting the essential insights or should it be used in combination with other types of analytics?

Depending on your pricing maturity Using descriptive analytics can offer you valuable information on what can be improved and if you are more mature this module can be applied along with other modules to increase profitability.

Does SYMSON help to get insights automatically or should I do it manually?

Importing can be manual or via our API. If SYMSON has received the data the insights will be generated automatically.

Trusted by
Rituals, a client of Dynamic Pricing Platform SYMSON
INDI, a client of AI Smart Pricing Software SYMSON
Timing, a client of Intelligent Pricing software SYMSON
BUNZL, a client of Automated Pricing SYMSON,  a client of AI Pricing Platform SYMSON
Noviflora, a client of Intelligent Pricing software SYMSON
Heuver, a client of Smart Pricing Software SYMSON
VInk, a client of Dynamic Pricing Platform SYMSON
Toolsidee, a client of Automated Pricing Software SYMSON