THE SOLUTION

Run Predictions

Improve your pricing decision making with machine learning. Readmore →

Predict Demand and Price Outcomes with AI. Symson’s AI Price Prediction Solution is based on proven scientific modules developed in collaboration with Erasmus University of Rotterdam (RSM).

It helps businesses set better prices by using the insights of the modules trained by machine learning. For eg, our sensitivity module predicts the optimal price to help you achieve more revenue and margin. The module uses market trends, and respond to competitor movements in real time. Instead of relying on outdated spreadsheets or gut feeling, the solution transforms your pricing data into clear, forward-looking recommendations that adjust as the market evolves.

Designed for B2B and B2C companies in retail, manufacturing, and distribution, Symson combines the power of AI with full transparency so humans are always in control, so your team always understands the reasoning behind every price suggestion and activates each price update (if desired) via an approval process in a click. Whether you are managing a large product portfolio or navigating price volatility, Symson enables faster and smarter pricing decisions while keeping human control in place.

With Symson, pricing becomes a driver of growth and impact across your organisation.

Get Started

 Watch Video

Scientific and Proven Algorithm. No Blackbox! →

Combine different strategies with Business rules →

A man setting up a Dynamic Pricing Strategy in the AI Pricing Platform SYMSON

CURRENT COMPETITIVE LANDSCAPE

Why Price Prediction
is the key

Use historical sales data to run predictions of future performance

A group discussing the Scenarios for Price Optimisation in the Smart Dynamic Pricing software SYMSON

GET AHEAD OF THE COMPETITION

Run scenarios to optimise

Knowledge about the elasticity of your products can significiantly increase revenue and margin. The price elasticity of a product indicates the extent to which demand changes when the price of that product is modified. SYMSON uses AI and ML tools to run analysis on all products, and automatically suggests the most optimal price for higher revenue or higher margin. SYMSON offers the opportunity to predict optimal prices based on elasticity for every product and for every time frame.

You will be able to:

Get recommendations for areas of improvement

Take the first steps in machine learning pricing

Combine data and experience to improve your pricing

Increase revenue or margin

ROI Calculator

Talk to Sales

Start your price predictions

Run predictions on products using historical sales data to determine the most optimal price for margin or revenue.

Follow competitors

The software uses all historical sales data and determines the price elasticity of each product simultaneously.

Add Business Rules

Business rules apply constraints that fit your specific business case.

Analyse the results

SYMSON presents all the data used for the analysis so you know the logic for a suggested price.

SMART FEATURES

Key Features of the Predictions Solution

The Predictions Solution brings many useful features to help you with your pricing process. Do you want to unlock your pricing potential and learn more? Schedule a call with a consultant and book a 20 minute brainstorm session!

The Functionalities of Price Predictions:

Out of the box tools delivered by our pricing engine.

Optimise for Margin

Run scenarios for different customer groups or time periods

Run scenarios to predict outcome

Data Quality checker

Recommendation based upon Pattern recognition (Seasonality, Market trends, etc.)

Margin Optimisation Impact

Visualisations and insights

Result Data Driven Explanation

Predict your prices

If you want to have the optimal prices for your products, price elasticity is a key element to take into account. With this information, you can determine what the next course of action will be. Do you want to take competition or costs into consideration during your price predictions?
The Pricing Strategy Builder lets you combine different strategies to account for any desired factors.

SETTING UP

How it works in SYMSON

If you want to have the optimal prices for your products, you need to know the price elasticity for that product. With this information, you can determine what the next course of action will be. Maybe you should increase it to optimise profit, or maybe you should decrease it to sell more and increase revenues.

1. Send your product data

Send us your product codes (EANs). If there are no EANs, we can jointly look at the options available.

2. Select products for price prediction

In SYMSON you can select the items you want analysed as well as the optimisation goal, either margin increase or revenue increase.

3. Get valuable data to increase revenue

Gain insights into the price elasticity of your products’ demand and evaluate the impact of price changes

THE GAINS

Benefits of Competitive Pricing

Adopt Hyperlearning™

Find the right balance between intuition, experience and machine recommendations with Hyperlearning™.

Increase sales

Business owners may be able to increase sales when the elasticity of demand is high for the types of products or services they sell. Identify which price points generate the greatest amount of revenue with SYMSON.

Make more intelligent decisions

AI-systems often make decisions, but leave their users in the dark about how those decisions have been made. Make use of AI in your decisions to create a human-centered partnership model of people and technology.

Get more control and insights

Implementing price elasticity can provide valuable insights into customer behavior, ensuring you are fully in control of your pricing process.

Increase the margin on your products

Price prediction will help you boost your margin and revenue on each product and contribute to your company growth.

Set an optimal price

Knowing which products are elastic, company marketers can test various pricing scenarios. Test for lower, average or higher pricing and compute which price point elicits the greatest profit margin.

HAVE A QUESTION?

Frequently Asked
Questions

Got a question? We're here to answer! If you don't see your question here, drop us a line on our Contact Page.

What data is required to run Symson’s Prediction Solution?

Symson’s Prediction Solution uses your sales and transactional data to deliver accurate price predictions. At a minimum, the required data includes: prices, costs, margins, invoice IDs, quantities, invoice dates and product IDs. By feeding this into our machine learning models, you can simulate future pricing scenarios, forecast demand shifts and uncover the optimal price points for your products.

Can I automate price elasticity with Symson’s Prediction Solution?

Yes. With Symson’s Prediction Solution, price elasticity is fully automated once your strategy is set up. Our machine learning algorithms continuously measure how sensitive customers are to price changes and automatically recommend adjustments. This helps you maximise revenue and margin without relying on guesswork.

What if I don’t have enough data for predictions?

No need to worry. Symson’s Prediction Solution can work with your existing ERP sales data and enrich it with external sources like competitor prices across markets and countries. Our machine learning models are built to handle data limitations, meaning you can still get reliable predictions and gradually improve accuracy as more data is collected.

Can I combine Symson’s Prediction Solution with other pricing strategies?

Absolutely. Symson’s Prediction Solution is designed to be flexible and configurable. You can combine predictive pricing with strategies such as competitor benchmarking, rules-based logic or margin optimisation. This allows you to experiment, test different approaches and discover which mix of strategies drives the best results for your business objectives.

Does Symson’s Prediction Solution take full control of pricing, or can I customise it?

You remain in full control. Symson’s Prediction Solution can be set to optimise automatically for maximum revenue or margin, but you can also manually adjust or override recommendations whenever you choose. The system is designed to be transparent, giving you both automation and flexibility. If you’d like to see it in action, you can request a demo.

Can Symson’s Prediction Solution deliver results if my products are inelastic?