CURRENT COMPETITIVE LANDSCAPE

Why is Competitor Pricing important?

Outsmart your competition with intelligent pricing:

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Pricing is your most important decision
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Price Leadership is key
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Automate your pricing process
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Benchmarks are needed to survive
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B2B: Track and manage vendors
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THE POWER OF CUSTOMISATION

Why is Customisation important?

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Customisation
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Competitive strategy

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Price comparison
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GET AHEAD OF THE COMPETITION

Act dynamicly on price changes

SYMSON offers the opportunity to collect daily market prices from all the vendors in the market. With our direct relationship with Google, we are aware of when key competitors adjust their prices and new competitors enter the market. Based on this, you won't miss a beat in Price Leadership and you can easily position yourself when it comes to pricing your most competitive products.
You will be able to:
Build a pricing strategy that reflects your business
Decide your price
positioning
Act dynamically on price changes
Benchmark prices of competitors
GET AHEAD OF THE COMPETITION

The opportunity at SYMSON

The Customise Module gives you the opportunity to create your own Pricing model with the factors you would like to include. These factors could be external drivers (such as weather, specific events, competitors, economic factors) and internal factors (such as promotions, margins, costs, sales locations and prices).
You'll be able to :
Build a pricing strategy that reflects your business
Customise your prices
Include specific data sources
Increase revenue on each product
CREATE YOUR PRICING STRATEGY

Set Competitive Prices

Benchmark your prices with your main competitors and maintain the desired positioning.

Follow competitors

Take actions based on pricing behaviour of competitors

Apply business rules

Set constraints according to your needs

Automate prices

Automatically push data into your own system to realise price actions
CUSTOMISE THE STRATEGY IN YOUR WAY

Build your own strategy

Create a custom strategy that fits your business case and helps you reach your goals faster.

Variety of business rules

Rules such as minimum margin and others can help you create the strategy that fits your needs best.

Customise the strategy parameters

Every strategy available in SYMSON offers variable you can change to fit your use case.

Automate prices

The software takes into account all strategies and business rules  and adjusts the prices automatically.
SMART FEATURES

Key Features of Competitor Pricing

Competitor Pricing has many useful features that will help you optimise your pricing.

Competitor Pricing Functionalities:

Out of the box tools delivered by our pricing engine.

Create competitive prices
Benchmark your prices with relevant competitors
Select position in the market and maintain it
Apply your own business rules
Get notified for new entrants in the market
Native integrations with Google
Eliminate irrelevant competitors
Apply psychological price tactics
- Import and export to .csv or API

Key Features of Customise


The Customise Solution has many useful features to help you with automating your pricing process.
Do you want to unlock your pricing potential and learn more? Schedule a call with a consultant and book a 20 minute brainstorm session!

Customise Functionalities:

Create price list
Add discounts and flexible price logics
Select prices for different regions and market places
Apply your own business rules
Pricing strategy builder
Import and export integrations
Get notified when needed
Apply price psychological tactics

STRATEGIES THAT FIT YOUR USECASE

Combine with other strategies

SYMSON offers you a unique opportunity to select several pricing strategies together with the help of The Pricing Strategy Builder. This is a plug-and-play software tool that helps you with creating, automating and executing your own pricing strategies as an expert. The Pricing Strategy Builder lets you combine several pricing strategies

Explore All
OUR INTEGRATIONS

Why SYMSON stands apart from other solutions

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Google Shopping Integration
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The SYMSON API
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Spreadsheets
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Website Scrapers
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The Price Engine in action

Apply your own business rules
Pricing strategy builder
Get notified when needed
Select prices for different regions and market places
Start a Custom Demo
Set and track organization to individual-level goals
Monitor timelines and match them against departments
View all your data in one place at the same time
Make real-time decisions
Start Your Free Trial

SETTING UP

How it works in SYMSON

In SYMSON you can indicate which product you want to scan with competitive prices. Based on the product code, our algorithm searches for (new) competitors on a daily basis and adjusts the prices (after your approval) based on your business objectives and strategic positioning.

1. Send your product data

Send us your product codes and sales data. If you are unsure we can jointly look at the options available.

2. Customise the strategies available

Identify the strategies you want to use for different products and change the parameters.

3. Test & Evaluate

Look through the results of the strategy you have created, evaluate the results and export the data from the SYMSON API.

THE GAINS

Benefits of Competitive Pricing

Flexibility
With SYMSON you can combine any pricing strategies together and adjust them to fit your needs exactly. Along with that you can add business rules so that you can customise your strategy even further.
Plug-and-play
Plug-and-play format of The Pricing Startegy Builder is especially useful for people with an understanding of different pricing strategies as it helps to be in control of their own pricing.
More control
With SYMSON you can be in full control of how your prices are changing and you can adjust the rules of each strategy independently from each other.
Optimise pricing & maximise the revenue
SYMSON runs scenarios using historical sales data and determines the elasticity of your products to optimise your prices.
Automate your process
Automatically respond to price changes based on your current strategy and apply your own business rules
Avoid Manual Errors
Automatically respond to price changes based on your current strategy and apply your own business rules

Here's what our customers say

802k
Prices automated
273k
Prices optimised
in margin
“SYMSON helps us make our pricing process more intelligent.” - Erwin Hendriks Head of Pricing, Indi.nl
See case study
80%
Increase Revenue
4X
Customer Productivity
“Before 2020, we sent a few email blasts with MailChimp here and there, but it wasn’t a focus. Once we shifted away from retail-only sales to eCommerce sales”
See case study
90%
Increase Revenue
5X
Customer Productivity
“Before 2020, we sent a few email blasts with MailChimp here and there, but it wasn’t a focus. Once we shifted away from retail-only sales to eCommerce sales”
See case study
HAVE A QUESTION?

Frequently Asked
Questions

Got a question? We're here to answer! If you don't see your question here, drop us a line on our Contact Page.

What are you doing with products that don’t have competitors?

For these products we discuss with the company what strategy is more suitable for this product, e.g. cost-based pricing or elasticity based pricing.

What if my competitors change their price very aggressively and I don’t want to follow?

In SYMSON you can set business rules (contraints) that limit price changes to for example max. 5 % per time. In this way you stay in control with large price changes.

Are competitive prices limited to a particular country or region?

Basically not, SYMSON is able to find multiple countries competitive prices.

Can I also combine competitive pricing with other strategies?

Yes that is possible! You can give product (groups) multiple strategies in order to experiment which contributes the most to your business objective.

Is the software fully in charge of the pricing or can I customise it and make changes myself?

Both options are possible. You can set up the strategy with distances to your main competitor(s) by yourself. It’s also possible to manually change the prices or overrule the advised prices of SYMSON. If you want to see this by yourself, please request a demo.

How can I understand that competitive pricing is a suitable solution for my business?

The answer depends on your assortment. Do you have a lot of popular products or A-Brands which are offered by many vendors? And is the price a key factor in the customer decision to choose for your store? Then competitor pricing for these specific products might be a good solution to increase your pricing position and attractiveness in the market.

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