Within SYMSON, you can segment your clients according to order size, region and channel (In-store versus online)

Within SYMSON, you can segment your clients according to order size, region and channel (In-store versus online)

Set up the prices for each of the segments

Discounts and promotions are a great way to build relationship with loyal customers and keep them coming back for repeat purchases

Customer Groups can be organised into different sales channels. Identify target groups based on location or region. Or based on sales channels (in-person stores versus online platforms).

Airlines have several groups of customers who use their services in varied ways. Each group has specific requirements and preferences that can be accounted for. These preferences are then reflected in different pricing tiers for each of these groups.

• Business travelers typically have specific requirements such as flexibility in travel dates, last-minute bookings, and the need for amenities like Wi-Fi and comfortable seating. Airlines can segment this group and offer higher-priced fare options that provide additional flexibility.
• Leisure travelers, on the other hand, may prioritize cost savings and are often more price-sensitive. Airlines can segment this group and offer lower-priced fare options that have restrictions.
• Seasonal travelers, such as those visiting family during holidays or traveling for specific events, may have specific travel patterns. Airlines can segment this group and develop pricing strategies that account for the peak travel periods.

SYMSON can help create different price points and criteria for customer groups based on sales history, region, sales channel, and demographic.

A company selling Industrial Supplies implements a tiered pricing strategy based on customer groups. They identify two primary customer segments: "Large-Scale Manufacturers" and "Small to Medium Enterprises (SMEs)."

Large-Scale Manufacturers:

• Pricing for this segment is structured to provide volume discounts.
• The company offers personalized account managers and priority shipping to enhance the customer experience for large-scale manufacturers.

SMEs:

• Smaller manufacturing businesses that may have varied needs and smaller order volumes so they are offered competitive base pricing, ensuring affordability and value for money.
• To encourage loyalty, SMEs may be enrolled in a rewards program where repeated purchases lead to additional discounts, special promotions, or extended payment terms.

SYMSON can help create different price points and criteria for customer groups based on size, sales volume and history, region, and sales channel