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LIVE EVENT

Beat the competition with a Composable Architecture and AI Pricing

How to increase your margin & be a digital frontrunner.

Lunch 6 March Göteborg (12.30 - 15.00)

Pre-Event D-Congress

Are you looking to stay ahead of the competition and drive growth for your organisation? Our workshop is tailored to help you achieve that by providing insights on two key areas: Pricing Strategies and Composable Architectures. Learn how to effectively price your products/services to maximise revenue and gross margin, as well as how to use competitor data to make informed decisions. Additionally, discover how a composable architecture can provide the agility needed to adapt to shifting market conditions and stay ahead of the competition. Don't miss out on this opportunity to gain valuable insights, network with industry leaders, and take your marketing efforts to the next level. Register now and discover how to drive results and growth for your organisation.

During this live event we will discuss the following:

  1. How is a composable “MACH” architecture helping you to be ready for digital 4.0
    If you want to be ready to use specialised Software, like Pricing, PIM, Inventory or software to connect to marketplaces like Amazon, you need to have an IT environment that is ready to plug and play these kind of new age software solutions. This architecture is called a headless, composable or MACH architecture. In this lunch session we will share valuable information on what MACH architecture is and how it can help you become a frontrunner.
  2. Competitor Pricing, Combining multiple Price strategies, Staying on Top
    You will learn how to consistently beat the competition by being able to set your pricing automatically based upon the prices of your competitors. By setting your prices automatically you’ll be able to reduce your manual work by 40%. We explore all the pros and cons for this strategy and we take a deeper dive on its effects on elastic products.
  3. How AI Pricing tools can help to increase your margin
    Together, we’ll explore how companies have effectively used AI algorithms for non-elastic products. Symson’s Pricing solution has proven to deliver companies a margin increase of 3-5%. We’ll show you how!

How will this impact your business?

  • Increase the traffic to your store or website
  • Boost profit margins
  • Increase market share
  • Benchmark with the prices of your competitors
  • Automate the time-consuming task of price setting

Agenda

  • What is Competitor Pricing?
  • Competitor Pricing Scenarios
  • Benefits of Competitor Pricing
  • Competitor Pricing in B2B
  • Competitor Pricing in B2C
  • Q&A

Agenda

Why is the old school way of pricing missing potential!
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Explaining new smart pricing methods, structures and logic
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Re(Pricing) via a smart pricing engine; How does this work?
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How does this new thinking changes your pricing proces
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Why is using a new proces logic the future?
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Case: Why is Amazon using a external Pricing Engine
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How to start with a future based pricing structure?
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Agenda

From Emo-Driven to Data-Driven Price Decisions
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The value of Getting Data-Driven Recommendations based upon BigData
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Practical Scenario’s how recommendations and smart insights can help
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Demo
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Cases
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How to start? Costs and Implementation tips
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Discussion about pricing maturity of your organisation
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Insight into organisational readiness to adopt a successful Smart Pricing Strategy
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Insights into the type of resources, systems and IT infrastructure needed
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Practical ideas of uses for analytics, reports and insights
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Learnings of AI or Smart Pricing in practice, from peers and experts
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Speakers

Internal Speaker from SYMSON
Our very own CEO, Vincent Gelink will give us a short presentation about the following:  

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External Speaker

Jelle Vermunt, Comercial Director of Coolmark will present the experience of Coolmark with using pricing software and a number of topics including:  

  • Challenges & Goals of the Organisation
  • Project approach: Phases, approach, data collection, implementation
  • Strategies & Tools used: Pricing strategies, sensitivity model, andexample cases
  • Results to date: First insights from price changes (business case)
  • Lessons Learned: What went well, what are the prerequisites for success
  • Pricing as a structure and roadmap strategy 

Speakers

Dutch eCommerce Giant: Lessons learned

An eCommerce giant responsible for transforming the company and implementing an e-commerce platform and digital mar-tech strategy across several labels in several different countries will tell all about his journey, struggles and newest experiences using AI Driven Pricing tools and he successfully implemented new ages tooling into his architecture. The revenue has increased to more then €50MM using the newest digital tools & marketing strategies.

CEO Symson: AI-Driven Pricing tools

Vincent Gelink, CEO of Award Winning Pricing Platform Symson, will fuel the brain with much needed insights on using pricing software to increase your margin. A lot of the volatility is caused outside of your circle of influence so the only strategy that can be executed is to position and prepare yourself in the best way possible. We deeply investigated this issue and took learnings out of different industries, and compiled our findings into a practical workshop to share with you. Why is pricing your most important leverage in assuring a healthy future for your business?. Come along and find out.

Digital Consultant Youwe:  Composable MACH Architecture

How does a composable architecture provide agility in changing markets? Why is having a MACH architecture the future? Gustaf, Director of Youwe Benelux, will take you through the benefits of this innovative strategy, and we will show you which steps you should take to future-proof your systems. Do you have an increasing need for flexibility? Do you want to be able to integrate new systems quickly? Can your E-commerce systems actually no longer keep up with market changes? Let’s find answers and solutions together.

LIVE EVENT

Harness the power of Composable Architectures and AI Pricing

Join our lunch session and learn how to harness the power of Composable Architectures and AI Pricing for optimising your growth!

Expand your network
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Linkedin Expert Community
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LinkedIn Expert Community
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Our Live Peer Dinners
We dine in an informal atmosphere at inspiring locations with a select group of like-minded, non-competitive companies. The participants will be grouped in teams of 6-10 people per table.

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March 6th, 2023

Register your interest by clicking on the "Register now!" button and one of our experts will contact you.

Event Detail & Location
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Watch Webinar

Meet the Speakers

Dutch eCommerce Giant

Dutch eCommerce Giant

Vincent Gelink

Director of SYMSON

Gustaf Klamming

Digital Consultant Youwe

Grab a front seat to the discussion

Watch our webinar

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Event flow

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1 hour

1. Overcoming Challenges of integrating complex ERPs like
Microsoft Dynamics 365 F&SCM

Lacking web services for effective eCommerce integrations

The complications of using Dynamics 365 F&SCM's default OData endpoints

Presenting Alumio's ready-to-install API Plugin solution

Introducing Alumio's no-code integration Platform as a Service (iPaaS)

2. (DEMO) An in-depth presentation of Alumio's API Plugin solution by
Fresh Dynamics

3. (DEMO) Discover how to connect Dynamics 365 F&SCM to eCommerce platforms in fast, flexible and future-proof way with Alumio's iPaaS

4. Q&A

Timetable

The Experience iPaaS Beginner’s Webinar

45 minutes

Setting up a basic integration on Alumio’s iPaaS
A demonstration of how you to use Alumio’s user-friendy interface to set up a happy flow integration between two software.

Connecting a SaaS (Akeneo) to eCommerce platforms

A live demo of creating creating connections with the following three outgoing connections - Magento 2, BigCommerce, Shopware.

Learn how to work with Alumio's integration templates
A live demo of using Alumio’s integration templates to

  • Create a working integration
  • Update basic product information
  • Combine data
Timetable

The Experience iPaaS Episode 2 - Expert’s Webinar

2 hours

Quick recap on Alumio’s integration platform

Discover Alumio’s Advanced Integration Tools

Advanced implementations, mappings and authentication:

  • Quick and manageable ways to filter data
  • Enrich data with multiple API requests within a transformer
  • Advanced mapping methods
  • Exploring the usage of JMESPath filtering within Alumio
  • Handling live requests based on questions

Q&A - Join the discussion by leaving comments in the chat

Why join?

Alumio is designed by developers for developers to make integrations simple

Upscale with Junior Developers
to create, monitor and manage integrations via our easy-to-use interface, code-free.

Epic Code Solutions for Senior Developers
with our Connector Tools and Software Development Kit for creating complex, custom integrations

Monitoring and Logging
Automated updates, error detection, troubleshooting and security checks.

360-degree control of your IT Landscape
Adjust connections, fix issues or create customizations based on 100% Performance & Data Insight.

About the companies

Progaia helps organizations to get “connected”, this means seamlessly connecting applications, third-party systems and other data sources. They help organizations cleanse, enrich and (re)structure data so it becomes a significant added value when turned into information.​
Alumio is a cloud-based, no-code integration platform for digital commerce that makes it easy for you to connect with two or more software, systems, APIs or data points. The Alumio iPaaS (integration Platform as a Service) allows you to create, manage and monitor integrations via a user-friendly interface. It helps centralize data across all your integrations, preventing data silos and making it easy to add or replace integrations without any loss of data integrity.

Heading

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.