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The speed of learning is a new competitive advantage in today’s world

Increase Profit

Increase margin & revenue, become a Genius in Pricing and a frontrunner in your market

Outsmart Competition

Define your Sweet Spot. What should be the perfect price in your competitive landscape.

Adopt and Be Agile

Respond faster to change. Become a Hyperlearning™ by adopting new ideas & insights for price optimisation.

Get a 1 minute walkthrough of the SYMSON Solution

How it works
How to combine different pricing strategies
How to get recommendations for the perfect pricing
How to track competitors
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Bringing together human and machine

At SYMSON we are big believers in bringing the human- and machine perspective together. We like to try and build technology that gives organizations superpowers, rather than replacing them.

About us

Drag & Drop the Pricing Strategy Your Prefer

With the Strategy Builder in SYMSON you can select the strategy that best fits your business case. The strategies available can all be customised to fit your needs. The software allows you to make changes to each strategy quickly and easily.
The SYMSON automated pricing strategy builder for AI  ML Pricing
The SYMSON automated, dynamic pricing competitor analysis

Know your competitors better than themselves

SYMSON offers the opportunity to collect daily market prices from all the vendors in the market. The competitor analysis feature will adjust your prices automatically and you will be aware when new competitors enter the market.


Optimise your margin with machine learning

SYMSON uses the AI and ML tool to run analysis on all products. Depending on what you choose it automatically suggests the most optimal price for higher revenue or higher margin. SYMSON offers the opportunity to predict optimal prices based on elasticity for every product on a daily, weekly on monthly time frame.

The SYMSON smart AI and Machine Learning price optimisation dashboard

Discover how SYMSON can support your business growth

At SYMSON, we want to solve the biggest problem in pricing: everyone is guessing. Pricing managers need to know what is the optimal price given market circumstances and customer behaviour. CEO’s want to grow their business based on a scalable, data-driven pricing process. Investors need to know which products grow the quickest, so resources allocation can be optimised. We need the right data to get the best insights and we need smart algorithms to optimise these decisions.

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Benefits for SYMSON

Adopt Hyperlearning™

SYMSON automatically tracks the prices of your competitors so that you can have a better understanding of your price position in the market and increase your growth.

Increase your margin

A competitive pricing model allows your business to control the position in comparison to competitors so that there is a lower chance of losing revenue.

Get new insights and learn

A competitive pricing model doesn’t always result in you having to choose for the lowest price possible. If you have a great value proposition to your customers it could be better to price your significantly higher.

Improve price positioning

A competitive pricing model is, in comparison to other pricing models, easy to calculate and implement, if done right.

Knowledge Assurance

Automatically respond to price changes based on your current strategy and apply your own business rules

Automate your tasks

Automatically respond to price changes based on your current strategy and apply your own business rules

Read Case

"Our company has less manual errors since all the pricing processes are automated, which, in turn, helps to be fully in control of pricing.The pricing potential of Indi was unlocked, which let them boost the margins and achieve a well-structured and effective pricing strategy."

Request a personalised demo to see how much SYMSON will impact your pricing.
Read Case
The office of a client of SYMSON uisng AI and Machine learning to optimise their prices