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The Role of Product Segmentation in Pricing: Why It Matters

Understand the critical role of product segmentation in devising effective pricing strategies. Embracing this concept can help create value-based pricing strategies, understand customer needs better, and achieve competitive differentiation. Learn why this matters to your organisation.

Product segmentation is important for:

  • Creating value-based pricing strategies.
  • Understanding and catering to customer needs better.
  • Achieving competitive differentiation.

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Simplifying Price Management