Whitepaper Overview

In order to help you with the right pricing decisions, learn how to increase growth of a company and unlock your pricing potential, we have written these WhitePapers.
Download them to get essential insights and learn how to reap the benefits of the effective pricing startegy!

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Whitepaper for CEO

A price optimisation project is a major undertaking for any company. There are often multiple internal stakeholders, and it is likely to affect a wide range of internal systems and processes, from basic product management systems to cost and profit allocation and customer relationship programs. When done right, it can be one of the most profitable activities a company can undertake. When done wrong, the dangers are equally significant. To help you make the right decisions in this process we've written down our best practices in this whitepaper.


Whitepaper for Pricing Managers

To increase the profitability of your business you cannot rely exclusively on human knowledge you have to incorporate that with software that can empower you to take pricing into your own hands. The truth is that pricing is a combination of (data) science, art, business experience and the right technology. How can you apply the right mix in technology and human expertise in your pricing process to increase your pricing potential? Download our whitepaper to get insights and discover more.


Whitepaper with the Top 10 Pricing Software Solutions

Selecting the right pricing solution might be tricky as there are many different choices available. 90% of pricing decisions still depend on intuition and spreadsheets. Most of the time, companies rely on repetitive tasks in Microsoft Excel or on guesswork for their pricing. According to McKinsey, a 1% price increase can lead to an 8% increase in margin. Choosing the right price for your products is thus vital for pricing managers and the success of the company. That is why we came up with this easy-to-read whitepaper that will aid you in your decision making.


Whitepaper to Perfect a Pricing Strategy

When it comes to pricing strategy, there is no one-size-fits-all solution. No matter what business you're in, pricing is one of the most important aspects to get right. If you charge too much, you risk losing potential customers; if you charge too little, you might not be able to cover your costs. In other words, pricing can make or break an organisation’s growth trajectory. Download our whitepaper to get insights and discover more.


Whitepaper for Competitive Pricing

With consumers becoming increasingly savvy and price-conscious, a business’s pricing strategy can be the decisive factor in whether a customer chooses its product over a competitor's. Competitive pricing not only helps attract price-sensitive customers but also enables businesses to position their products effectively in the market. This strategy can also increase a company's market share and drive volume, particularly in price-sensitive markets. In this section, we discuss the various aspects of competitive pricing to ensure a sustainable pricing process in the ever-changing market.

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