Symson’s Dynamic Pricing Solution is designed to work across all markets and industries, from B2B manufacturing and wholesale to B2C retail and e-commerce. The solution adapts to your pricing logic, product structures and customer groups, ensuring optimal performance and usability without compromise. Whether you sell thousands of SKUs online or manage complex B2B price lists, Symson delivers tailored and scalable pricing optimisation.

To generate accurate and reliable price recommendations, Symson’s Dynamic Pricing Solution primarily uses your sales and transactional data from ERP systems. The minimum requirements include: prices, costs, margins, invoice IDs, quantities, invoice dates and product IDs. With richer data inputs, such as competitor pricing, product attributes or customer-specific agreements, the AI models become even more powerful in predicting the most profitable price points.

Symson’s Dynamic Pricing Solution provides you with ready-to-use price recommendations based on the chosen strategy and selected pricing factors. Outputs can include:
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- New recommended prices per product or customer group,
- Historical prices for comparison,
- Price bounds (upper and lower limits),
- VAT, margins and cost breakdowns,
- Applied pricing strategy and factors.

These outputs give your team complete visibility and control over the pricing logic, helping you make confident decisions with clear explanations, never a black box.

Yes. Symson’s Dynamic Pricing Solution is flexible and configurable. You can exclude existing price factors, include new ones, or combine strategies to match your specific business needs. The solution supports pricing methods such as elasticity-based pricing, competitive benchmarking and rule-based adjustments. Our Customer Success Team is always ready to help with configuration or to advise on the best strategy mix for your business.