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Men in a meeting to discuss dynamic pricing SYMSON to increase revenue

Why is combining different pricing strategies important?

Use the full functionality of SYMSON and.....

Become a Frontrunner
Adapt to Change, be Agile
Outsmart the Competition
Become a Hyperlearning™ Organization
A man using AI Pricing Platform SYMSON  to compare competitor prices

Apply multiple strategies together

SYMSON offers you a unique opportunity to select several pricing strategies with the use of The Pricing Strategy Builder. This plug-and-play software tool facilitates creating, automating, and executing pricing strategies best suited for your business.
You will be able to:
Execute agile price testing within boundaries
Build marketplace and country specific strategies
Act dynamically on market changes
Customise strategies with the knowledge gained

Combine the strategies you need

Creating  strategies in SYMSON offers you endless possibilities.

The Pricing Strategy Builder

Plug-and-play software tool for creating, automating and executing strategies.

Add business rules and notifications

Apply business rules and notifications to tailor your strategies for a perfect fit to your business.

Scenario testing

Make ingenious, fact-based pricing decisions! Run scenarios to predict outcomes of your strategies.
The SYMSON Dashboard showing competitor pricing and price optimisation in SYMSON

Key Features of the Genius Dynamic Pricing

The Genius Dynamic Pricing Solution lets you use the full capabilities of SYMSON. Do you want to unlock your pricing potential and learn more? Schedule a call with a consultant and book a 20 minute brainstorm session!

The Dynamic Pricing Functionalities:

Out of the box tools delivered by our pricing engine.

Dynamic pricing
Automatic pricing upon costs, variables or trends
Receive Automatic Optimised Prices
Use Smart AI Strategy Algoritihms
Price Elasticity Algoritihms
Smart Prices per Group, Region or Marketplace
Smart Business Rules
Apply psychological price tactics
Import and export to .csv or API


Combine strategies

Before deciding on the optimal pricing strategy, price-determining factors need to be evaluated. Is cost a primary decision-making factor? Opt for a cost-based strategy. Should competition also be taken into account? Gain insight into your most important pricing parameters and combine different strategies with SYMSON’s Pricing Strategy Builder.

Explore All

Discover our Package in 2-minutes

Decide your desired price positioning
Benchmark your price with the right competitors
Get notified when needed
Select prices for different regions and market places
Start Your Custom Demo
Apply your own business rules
Build your own strategy with the Pricing Strategy Builder
Get notified when needed
Select prices for different regions and market places
Start Your Custom Demo

How it works in SYMSON

The Pricing Strategy Builder in SYMSON facilitates combining strategies for the pricing of different product(s). Once you have created your product groups, you can drag-and-drop different strategies to create your own custom pricing model.

1. Send your product data

Export your data or connect to SYMSON's API. If unsure, we can help assess the options available and assist with this process.

2. Create your pricing strategy

Devise your optimal pricing operation by simply drag-and-dropping strategies and adjusting the parameters.

3. Analyse the results

Gain insights into your pricing and evaluate what the impact of strategies is on your own revenue.


Benefits of Genius Dynamic Pricing

Easy to use

Genius Dynamic Pricing is specifically designed to meet the needs of pricing managers and business owners, and it requires no coding proficiency or knowledge.


The plug-and-play format of Genius Dynamic Pricing enables better monitoring and control over the pricing process. It is especially useful for pricing managers who can take advantage of their insights into different pricing strategies with more ease.


The Pricing Strategy Builder lets you build a customisable model that offers a variety of strategies and business rules to choose from.

Rapid implementation

Our import and export API enables you to seamlessly integrate into your downstream system.

Automate your process

Automate current pricing processes where possible to reduce your dependancy on spreadsheets, intuition and time-consuming manual tasks.

Avoid Manual Errors

Research revealed that nearly 90% of spreadsheets contain errors as a consequence of manual entry of data. SYMSON ensures your data is fully accurate and facilitates your journey to pricing excellence.

Here's what our customers say

Prices automated
Prices optimised
in margin
Head of Pricing at INDI, one of the clients of AI Pricing Platform, SYMSON
“SYMSON helps us make our pricing process more intelligent.” - Erwin Hendriks Head of Pricing, Indi.nl
See case study

Frequently Asked

Got a question? We're here to answer! If you don't see your question here, drop us a line on our Contact Page.

Is this solution suited for a specific market?

The Genius Dynamic Pricing Solution is applicable for all markets, without any compromise on performance or usability.

What data is required to use this solution?

The Genius Dynamic Pricing Solution mainly uses sales data in your ERP. The minimum requirements consist of prices, costs, margins, invoice IDs, quantities, invoice dates and product IDs.

What is the output of this solution?

SYMSON will send you prices according to the strategy adopted and the price factors selected. Furthermore, you have the option to select multiple data-outputs, such as price of the previous cycle, price of the upper and lower bounds, use of price strategy, VAT, margins, and costs.

Can I adjust the combination of pricing strategies?

Yes! Genius Dynamic Pricing allows the user to exclude existing price factors or include new factors. Our Customer Success Team is always ready to help with the configuration steps or with advice on other matters.