Increase margins, reduce emotion-driven pricing and start utilising innovative software to become a Hyperlearning™ organisation.
The e-commerce environment is constantly changing. New competitors, political and economical factors all have an effect on the bottom line of every business. So in order to have an advantage, it is important to start managing your prices properly with a clear price positioning and optimised strategies.
An assumption-driven pricing approach and manual adjustments can lead to sub-optimal results. There is a constant stream of data coming from customers. Being able to gather this data, analyse it and use it to optimise your prices can lead to a competitive advantage in the market.
AI and ML systems nowadays can be a black box, a lot of them operate behind a curtain and don't give you the full picture. These algorithms can go through copious amounts of data and bring you the most accurate results, however not being able to monitor and understand a wider adoption in the organisation. Read more.
SYMSON is aware of this challenge and focuses on Hyperlearning™, which explains the logic behind the pricing algorithm so that the user understands the outcome better. Collapse...
The prices of your products can be optimised to the fullest so that you take full advantage of your pricing and accelerate your growth.
By using the AI and ML algorithms in SYMSON prices will be changed by the API and this can save valuable time that can be utilised elsewhere and reduce errors. Multiple factors can be taken into account such as competition and price sensitivity and customer behaviour patterns.
Switching to a single platform for your pricing such as SYMSON can lead to much more accurate predictions and better prices on all of your products. Every change is backed up by the data provided and this way you will never need to wonder if you have made the right decision.