The best way to improve your pricing process significantly

Manage your pricing more efficiently with an all-in-one pricing software solution.

Two people discussing the tools available in the SYMSON All-in-one Price Management Solution

"90% of pricing and demand forecasting still depend on spreadsheets "

SYMSON

Why should businesses use an all-in-one pricing software tool?

Using spreadsheets and guesswork is inefficient and prone to mistakes – this could be handled more efficiently.

90% of pricing and demand forecasting is still processed via spreadsheets, excel and gut-felling decisions. These methods are far from flawless and come with challenges for pricing management. While it isn’t entirely wrong to use these tools, it is possible that you do not capture all possible value.

Spreadsheets and excel are more prone to mistakes and less sophisticated than the all-in-one pricing software. In the past, these old methods were sufficient, but when competition increases or when pricing becomes more complex, an all-in one pricing software tool becomes a necessity instead of a luxury.

The biggest challenges of using spreadsheetsand Excel for pricing

How basic spreadsheets and Excel are hurting your
pricing excellence efforts

Conventional and confusing pricing software that does not allow for automated Pricing
Challenge #1

Not useful for advanced pricing strategies

  • Only useful for basic pricing strategies
  • Basic pricing strategies are mostly not able to capture all value
  • Advanced pricing strategies that require a lot of data cannot be handled
A user that cannot optimise their margins because they are not using price elasticity analysis in SYMSON
Challenge #2

Not “smart”

  • It is very hard to import non-static external data into excel
  • Pricing software that is not smart limits your pricing strategy options
  • Unable to automate pricing strategies & price changes
A client unable experiment with cost changes because they are not using the run predictions module in SYMSON
Challenge #3

Difficult to work with

  • More prone to mistakes than automated software
  • Not agile, because these spreadsheets are often created for one person or one specific problem, not an overarching strategy
  • Not useful for collaborative work e.g. often stored “offline”

The SYMSON Solution

The framework of the Machine Learning and AI module in SYMSON

Smart Algorithms

SYMSON

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AMAZING DESIGN

Benefits of using SYMSON

1

Rapid implementation

You can  start with automating your prices with only invoice data or purchase prices per product.

2

Automated cost price changes

If your cost prices increase, SYMSON can automatically incorporate this into your sales prices.

3

Take into account more relevant drivers

We have the 9 most important built-in pricing strategies, ready to be implemented in a few mouse clicks.

4

Apply your own business rules

Translate your business knowledge and KPIs easily into business rules for the pricing strategies.

5

Reduce manual errors

Use notifications when certain events happen. Learn, adjust and keep control over your pricing management easily.

How SYMSON customers deal with price automation

37K
Prices Optimised
18%
Increase in Margin
Bernard Verburg, a client of SYMSON happy to have an increase in margins
"With SYMSON, the company's price management improves enormously, causing the company to acquire higher margins." - Bernard Verburg, CEO of MegaGroup
See case study
80%
Increase Revenue
4X
Customer Productivity
“Before 2020, we sent a few email blasts with MailChimp here and there, but it wasn’t a focus. Once we shifted away from retail-only sales to eCommerce sales”
See case study
90%
Increase Revenue
5X
Customer Productivity
“Before 2020, we sent a few email blasts with MailChimp here and there, but it wasn’t a focus. Once we shifted away from retail-only sales to eCommerce sales”
See case study
Book A Demo
AMAZING DESIGN

Here's what our customers say

30%
Faster Responses
18%
Increase in ARR
"I can't believe how much easier Unicorns made our lives. We're saving so much time with their automated tracking!"
See case study
80%
Increase Revenue
4X
Customer Productivity
“Before 2020, we sent a few email blasts with MailChimp here and there, but it wasn’t a focus. Once we shifted away from retail-only sales to eCommerce sales”
See case study
90%
Increase Revenue
5X
Customer Productivity
“Before 2020, we sent a few email blasts with MailChimp here and there, but it wasn’t a focus. Once we shifted away from retail-only sales to eCommerce sales”
See case study

Optimise your margin with intelligent pricing software

Download Whitepaper

A price optimisation project is a major undertaking for any company. To help you make the right decisions in the process, we have written down our best practices in this white paper.

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