Nowadays E-Commerce has became an integral part of any business. In fact, it is believed to claim 17% of the industry by the end of 2022. The rapid growth of E-Commerce, however, has also given rise to several challenges in the digital market . There are some obstacles that occurred due to the increasing size and demand for online business.

In order to achieve a competitive edge in this crowded segment, leaders must enhance their pricing capabilities to stay competitive.

Market Facts


of consumers invest their time to hunt the best online deals.


of consumers say it is important to compare prices of different sellers.


of consumers consider pricing as the very first criteria for their buying decisions.


of businesses consider the competition and the market when setting their prices.

Pricing Challenges & Solutions

Adopting to a quickly evolving digital commerce business might seem complicated. When entering the E-Commerce market, is crucial to know the challenges you might face. Here are the most common pricing challenges businesses can encounter:

Facing Competition and Race to the Bottom

Since the Internet gives equal opportunity to everybody, the E-Commerce segment as a result became extremely competitive, with possibly hundreds of other businesses offering the same products or services to the same target audience. Web shops want to avoid a race to the bottom -the self-defeating exercise of trying to beat every competitor’s price on every item.


Being Consistent in pricing

When building a successful E-Commerce strategy, being consistent becomes one of the most essential elements. Customers usually use multiple platforms to search for items before making a final decision. This requires businesses to provide seamless purchasing encounters through every product or service they offer.


Personalised Approach

Another important challenge E-Commerce businesses might face is a personalised approach. It is undeniable that personalisation nowadays is a key factor responsible for successful customer experience. In the hustle of a digital world, businesses miss out on developing a one-to-one relationship with the customers. 84% of customers report that being treated like a person rather than just a number that contributes to a company is crucial when it comes to the customer experience.


Benefits of using SYMSON

Offering the optimal price to your customer is very important for the E-commerce business.
Here are some reasons for using dynamic pricing software in the online market:

More control over your pricing strategy
Ability to enable optimal prices for better profit margins and less loss of revenue
Faster and automated pricing responses to predefined events
Better price positioning based on competitive benchmarking
Automating mundane tasks to free up time for more challenging tasks
Augmented human intelligence with the power of AI

In what kind of scenarios
can SYMSON be used for
in E-Commerce?

  • Increase revenue
  • Improve price positioning
  • Deal with inflation more effectively
  • Get customer insights
  • Implement AI & optimise pricing
  • Forecast demand better
  • Automate manual pricing process
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What our users in E-Commerce say

Erwin Hendriks
Head of Pricing at Indi

"SYMSON helps us to make our pricing process more intelligent"

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E-commerce case

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