Nowadays, e-commerce has become an integral part of any business. In fact, it is believed to claim 17% of the industry by the end of 2022. The rapid growth of e-commerce, however, has also given rise to several challenges in the digital market.
In order to gain a competitive edge in this crowded segment, leaders must enhance their pricing capabilities to remain competitive.
of consumers spend their time hunting for the best online deals.
of consumers say it is important to compare prices of different sellers.
of consumers consider pricing the very first criteria for their buying decisions.
of businesses consider the competition and the market when setting their prices.
Adapting pricing strategies in e-commerce can be complex. With growing assortments, multiple sales channels, and fierce competition, staying profitable requires more than just manual updates.Here are the key pricing challenges e-commerce businesses face — and how SYMSON helps solve them.
Many e-commerce businesses still rely on manual spreadsheets, leading to inconsistencies across platforms like Amazon, Shopify, and their own stores. This slows down updates and creates confusion for both teams and customers.
Competitor monitoring often fails because product identifiers are missing or structured differently across sites, making scraping unreliable.
As product assortments grow, managing tens of thousands of SKUs becomes nearly impossible manually. The result: outdated prices, missed opportunities, and lost revenue.
With so many players selling similar products, e-commerce platforms often get caught in constant price wars, eroding margins.
Offering the optimal price to your customer is very important for the e-commerce business.
Here are some reasons for using dynamic pricing software in the online market:
