This article provides a unique approach to combining human expertise and machine learning to assess products on price sensitivity to give companies new insights and actions on how to improve profitability.

When you’re looking for price optimisation software there are many options to choose from such as AI driven blackbox software, AI-driven no blackbox software, ERP systems, and business intelligence software.

Understanding how price sensitive customers perceive products and price changes helps to set optimal price strategies. In this blog, we will also cover how to assess price sensitivity level.