One of the most important considerations when developing a brand is its equity. Brand equity refers to the commercial value of a brand, as well as its overall perception in the marketplace, among both customers and competitors. Protecting your brand image is crucial, especially given how even minor changes can cause serious brand damage. Improper discounting can paint a picture of second-rate products. Disproportionate markup can be perceived as rip-offs. Steering clear of such scenarios is essential for protecting your brand equity and maintaining a good reputation in the market.

Market Facts


of all online shoppers consider price the most important factor affecting customer decision.


Building customer lifetime value is the #1 priority for today’s brands and retailers.

Pricing Challenges & Solutions

Adapting to a rapidly evolving digital commerce business might seem complicated. For brands, it is crucial to be aware of potential pricing challenges:

Staying in control of vendor pricing

With increased transparency in the market, prices are everywhere. Given this, manually keeping track of vendor prices and market changes in the current landscape becomes incredibly difficult, if not impossible.


Lack of insights into the price sensitivity of a particular product

To have an effective pricing strategy, it is important to understand the price sensitivity of a particular product. Price sensitivity is the degree to which demand changes when the cost of a product or service changes. Price sensitivity is commonly measured using the price elasticity of demand, which states that some consumers won't pay more if a lower-priced option is available.


Benefits of using SYMSON

SYMSON can navigate your brand’s pricing via collecting daily market prices from all vendors in the market. Based on this, you won't miss a beat in the Price Leadership and you can position your brand when it comes to pricing your most competitive products.

Have more control over your vendor pricing
Gain insights into price elasticity and product performance
Analyse promotional effectiveness

In what kind of scenarios is SYMSON used for in
Brand Management?

  • Protect your brand image and equity
  • Improve positioning of your brand
  • Optimise profit
  • Improve price positioning
  • Track vendors pricing
  • Get more insights into price sensitivity and product elasticity
  • Forecast demand better
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The SYMSON Solution

The framework of the Machine Learning and AI module in SYMSON

Smart Algorithms


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