90% of the pricing decisions depend on intuition and spreadsheets

SYMSON helps automate your tasks, provides insights into how to increase your margin and revenue, and lets you combine multiple strategies in your pricing process.

A pricing manager Optimising his price in SYMSON Smart Pricing Solution
The challenge of managing all factors in the todays rapid market

Pricing managers face multiple challenges

Many decisions are driven mostly by intuition

It is often difficult for pricing managers to single-handedly evaluate everchanging market circumstances and customer behaviour. Setting optimal prices for new products and adjusting prices for current products when markets shift require pricing managers to rely greatly on their intuition. However, intuition alone may not be the best strategy for pricing optimisation.
Read More.
Pricing managers could benefit greatly from combining their expertise with valuable market data in order to make informed decisions.

SYMSON brings together scientific research, data science and software engineering to automate and optimise pricing. SYMSON's unparalleled, fully transparent, smart algorithms help complement your valuable expertise with accurate data and perfect your pricing process.

Hard to take into account all factors of the pricing process

Once you begin supplementing your decision making with data, having to take into account a wide array of market factors such as competition, price sensitivity, internal KPIs, rising costs, product popularity, etc., might feel overwhelming. SYMSON makes it easy to evaluate these drivers and data points, provides recommendations, and lets you combine multiple strategies to find the best course of action.

Data science and AI processes lack transparency

It is difficult to justify putting your trust into something you cannot fully understand. Current AI and ML systems lack transparency, and so their method of operation is not fully apparent. While these algorithms can process copious amounts of data and bring you accurate results, not being able to monitor, understand, and therefore adjust their functionalities severely hinders their usefulness and adaptability.
Read More.
For this reason, SYMSON focuses on Hyperlearning™, explaining the logic behind the pricing algorithm so that the user gains a deeper understanding of the outcomes and the processes leading to them.Collapse...

Lack of insight into product performance and price sensitivity

Understanding the price sensitivity of a particular product is crucial to developing and maintaining an effective pricing strategy. Consumers are seldom willing to pay more when a lower-priced alternative is available, so being informed on the price elasticity of demand is paramount to appreciating price sensitivity.
Read More.
SYMSON provides an easy way to monitor price elasticity, as well as valuable insights into the price sensitivity of all products in your assortment. With SYMSON, you can always set the perfect price and optimise your profit.Collapse...


All-in-one pricing software

Improve your pricing process with Machine Learning and Artificial Intelligence

As your business develops, SYMSON accelerates and accommodates your growth, ensuring your pricing remains smooth. Through AI and ML algorithms, SYMSON lets you take full advantage of your pricing.

Avoid manual errors and time-consuming tasks

SYMSON guarantees full integrity of your data. Manual inputs into large numbers of spreadsheets are not only time-consuming, but also prone to errors that over time may significantly harm your pricing optimisation process. SYMSON automates data collection, keeping your data clean and ensuring your decisions are accurate, all while saving you valuable time to be used elsewhere.

Stand out from the competition with advanced pricing strategies

Keep the competition in check with SYMSON. Track competitor pricing, automate the pricing process, calculate optimal prices and improve your price communication so you can always be one step ahead. Ensure your company's growth and success. Become a frontrunner.

A pricing manager creating a strategy in Machine Learning pricing software SYMSON

Here's what other Pricing Managers say

Prices automated
Prices optimised
in margin
A picture of the head of Indi, Erwin Hendriks
“SYMSON helps us make our pricing process more intelligent.” - Erwin Hendriks Head of Pricing,
See case study
Pricing Managers discussing the usability of AI Pricing Solution SYMSON
Pricing Managers discussing the usability of Automated pricing solution SYMSON for E-Commerce

The SYMSON Solution

The framework of the Machine Learning and AI module in SYMSON

Smart Algorithms


Book a Demo

Increase your pricing potential with smart pricing software

  • What is the best pricing strategy for each level of pricing maturity
  • How to start your journey towards optimal dynamic pricing
  • How to change your approach to pricing and optimise it
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.