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Price Engine

Avoid losing margin with an automated pricing process.
Scientific and Proven Algorithm. No Blackbox!
combine pricing strategies with symson ai pricing software
Combine different strategies with Business rules
A man setting up a Dynamic Pricing Strategy in the AI Pricing Platform SYMSON

From Price Engine to Price Excellence

Automate your pricing process

Use flexible Price Rules
Automate your process
Have full control of your pricing
Prepare for AI Pricing
A man using AI Pricing Platform SYMSON  to compare competitor prices

Extensive flexibility in price rules and logic

Business rules are meant to capture managerial knowledge and insights that impose important constraints on pricing. Implementing them correctly can increase your pricing potential significantly. SYMSON's Price Engine allows you to automate your pricing process via the Strategy Builder, by simply drag-and-dropping desired business rules.
You will be able to:
Create flexible strategies
Connect to ERP and
E-Commerce systems
Combine price lists
Automate your process

Unlimited possibilities to apply the Pricing Engine

Create a strategy that fits your business case, and reach your goals faster.

Variety of Price rules and logic for B2C

Make use of various rules such as minimum margin and price rounding to create a strategy best suited to your needs.

Price lists for B2B

Apply business strategies and rules, and customise pricing for each product group and customer.

Price Automation

Take advantage of SYMSON's powerful tools for simplifying and automating pricing tasks. Set up your desired business rules and SYMSON will adjust prices.
A Dashboard Visualizing the Price Engine customisation in  SYMSON


Use our Price Engine for your E-Commerce or ERP-system

A seamless integration with your favourite systems.

Over 15+ integration apps
Over 15+ integration apps

Key Features of the Price Engine

The pricing engine brings many useful features to help you with automating your pricing process.
Do you want to unlock your pricing potential and learn more? Schedule a call with a consultant and book a 20 minute brainstorm session!

Pricing Engine Functionalities:

Out of the box tools delivered by our pricing engine.

Create price list
Add discounts and flexible price logics
Select prices for different regions and market places
Apply your own business rules
Pricing strategy builder
Import and export to .csv or API
Get notified when needed
Apply psychological price tactics


Combine pricing strategies

Before deciding on the optimal pricing strategy, price-determining factors need to be evaluated. Is cost a primary decision-making factor? Opt for a cost-based strategy. Should competition also be taken into account? Gain insight into your most important pricing parameters and combine different strategies with SYMSON’s Pricing Strategy Builder.

Explore All

The Price Engine in action

Decide your desired price positioning
Benchmark your price with the right competitors
Get notified when needed
Select prices for different regions and market places
Start Your Custom Demo
Apply your own business rules
Pricing strategy builder
Get notified when needed
Select prices for different regions and market places
Start Your Custom Demo

How it works in SYMSON

Pricing business rules reflect prior information of the user and are valuable assets for price optimisation. Used correctly, these rules improve the pricing process and provide a more holistic pricing solution. Get started with the Price Engine by following three easy steps:

1. Describe the current pricing process

Write down the current constraints that are applied in your current pricing process. We at SYMSON are happy to help you set it up.

2. Select strategy and apply business rules

Assign desired business rules to product groups and market segments. You can configure these rules per customer group in SYMSON. Once the setup is done, your pricing will be handled entirely by the software.

3. Test & Evaluate

Look through the results of the strategy you have created, evaluate the results and export the data from the SYMSON API.


Benefits of Price Engine

Automate your prices

Reduce the time spent on pricing by 80% with SYMSON, so you can focus on other tasks.

Reduce your manual errors

Eliminate manual mistakes by adjusting prices automatically. Export prices from the SYMSON API directly into your software.

Stay in control and get new insights

Keep on top of prices changes. With SYMSON, you are in full control of how your prices are changing, and can adjust the rules of each strategy independently.

Prepare for optimisation

Get ready to optimise your prices for extra revenue or margin, once your pricing process is automated.

Knowledge Assurance

Make sure your operations are not fully reliant on a single person or a few experts and can keep running smoothly.

Collect historical data

Save your sales data from past purchases and prices, and use it to run analyses.

Here's what our customers say

Prices automated
Prices optimised
in margin
Head of Pricing at INDI, one of the clients of AI Pricing Platform, SYMSON
“SYMSON helps us make our pricing process more intelligent.” - Erwin Hendriks Head of Pricing, Indi.nl
See case study

Frequently Asked

Got a question? We're here to answer! If you don't see your question here, drop us a line on our Contact Page.

How do I know if applying business rules is suitable for my company?

What if your prices are much higher than your competition? What if your price increase rate is too accelerated? Such issues can push away customers and significantly affect your market attractivity. This can easily be corrected with the right business rules. When you write down your pricing process, take a look at what constraints are currently applied in the price position. This is the start of automating your pricing process via business rules.

Unsure at any point? We are always happy to help.

Which specific rules should be applied?

It really depends on your pricing process and your goals.

…..but it is also possible to make custom rules! We can also advise you on that.

Does rule-based pricing fully automate the process or is there room for manual adjustments?

We know the world and the market are continuously changing. New suppliers or competitors can always pop up. As such, your pricing process should be flexible enough to accommodate the constant flow of changes, and SYMSON offers you the ability to adjust and configure business rules by yourself when needed.

I have a unique pricing process, is it possible to make custom business rules?

Yes! SYMSON gives you full control over your pricing process. You can assign multiple strategies to your product groups and adjust your business rules to meet your objectives.

Can I use the Price Engine in combination with other modules?

Absolutely! During the demo and setup, our onboarding team analyses your pricing process and provides the right combination of propositions to achieve your organisational goals.

Trusted by
Rituals, a client of Dynamic Pricing Platform SYMSON
INDI, a client of AI Smart Pricing Software SYMSON
Timing, a client of Intelligent Pricing software SYMSON
BUNZL, a client of Automated Pricing SYMSON
Fotocadeau.nl,  a client of AI Pricing Platform SYMSON
Noviflora, a client of Intelligent Pricing software SYMSON
Heuver, a client of Smart Pricing Software SYMSON
VInk, a client of Dynamic Pricing Platform SYMSON
Toolsidee, a client of Automated Pricing Software SYMSON