The Story of MegaGroup

Read more about the journey of our customers: the difficulties they faced, the way we approached them and the results that followed.

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About the Business

MegaGroup is a technical wholesaler for water solutions with facilities throughout Europe. The growth of the company started 75 years ago with the establishment of Bosta BV in Alkmaar. The primary business then was technical products for the agriculture, horticulture and food industries. Nowadays the mission of MegaGroup is to provide sustainable energy with accessible, smart and effective water solutions. The company improves the lives of people by making water solutions accessible.

The Challenge In Pricing

In MegaGroup there was an incredible amount of data, but far too little was done with it. With data in hand, it was essential to make sure it gets to the right people. So, firstly, there was a need for a logical structure of the data. Another thing that the customer wanted to implement was Data Science. The client knew the positive impact that Data Science can have on a company’s business processes and profitability. This is how they came into contact with SYMSON.

Smart solutions were needed to:

format data in a structured way
implement Data Science to optimise pricing
get insights into price elasticity
increase margins and profitability

Why MegaGroup Chose SYMSON

The customer chose SYMSON because we can help to:

Structure the data logically
Automate pricing with the help of analytics
Make pricing more accurate and effective
Boost margins and increase revenue
Reduce manual tasks and human errors
Be fully in control of the customer demand with valuable insights

How SYMSON Responded

Firstly, the required sales data was imported into the platform. Then the pricing manager of MegaGroup was able to get insights into the optimal price on Key Value Items and Additional Products. This resulted in more competitive prices on KVI's and more optimised margins on Additional Products. Additionally, in cooperation with SYMSON, MegaGroup found out that there was also an absolute difference in price per country. Based on this insight a Geographical pricing strategy was implemented.

The Results

By using SYMSON MegaGroup was able to:

Validate their gut feeling to make better informed decisions about promo- and price effectiveness
Structurally optimise margins and profitability to a more healthy level
Implement the Insights and Learn module to measure the popularity of products for each location
Implement new pricing strategies based on regions, elasticity and KVI's