Human EXPERTISE + AI
Hyperlearning™The Future of Pricing
Hyperlearning is a learning loop where humans constantly use and enrich the smart insights of scientific ML and AI Models, leading to better decision making.
AI and Human Expertise combined
Faster Learning loops More accuracy
Our vision for hyperlearning
Why we believe in Hyperlearning
We believe the organisations shouldn’t just use AI—they should collaborate with it. Hyperlearning is our way of making that process continuous, transparent, and deeply human.
Data Driven Edge
Data Driven Companies Are 23 times More Likely to Outperform Competitors
AI-Driven companies Achieve 77% Higher Revenue Growth.
Data Driven companies are already far ahead of their competitors. Hyperlearning only accelerates this growth
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Hyperlearning as your Superpower
Hyperlearning turns your organisation into a continuously improving system—where every decision, result, and insight feeds the next. By combining human intuition with intelligent algorithms, your team can learn faster, adapts quicker, and makes pricing decisions grounded in both data and context.
“But we’re already using AI?” What’s different about Hyperlearning?
This graph shows the real results from a project where we implemented Hyperlearning with an organisation. While AI is powerful, there are some things a computer cannot do. It cannot account for certain nuances. It can be missing years of cultural or economic context. The next logical step to AI is to combine it with Human Expertise to fill in the missing gaps.
With every cycle, your pricing model becomes smarter, more accurate, and more aligned with real-world context—so you always know how and why a decision was made.
With every cycle, your pricing model becomes smarter, more accurate, and more aligned with real-world context—so you always know how and why a decision was made.
Smart Algorithms
SYMSON’s algorithms are built on trusted science—developed in close collaboration with data scientists and top researchers from leading universities.
Grounded in proven methodologies and transparent logic, they’re designed to deliver reliable results you can trust in the real world.
Grounded in proven methodologies and transparent logic, they’re designed to deliver reliable results you can trust in the real world.
SMART Algorithm
Driving Hyperlearning with Algorithm Improvement
The algorithm is where continuous improvement begins. Each cycle of new data, events, and feedback helps the model learn, adapt, and deliver more precise, context-aware pricing decisions.
data needed
Algorithm Input
Algorithms are only as powerful as the inputs they receive. Hyperlearning algorithms can uncover patterns and make decisions with greater accuracy and relevance. Here some examples of input data:
Human Expertise & Intuition
BI & KPI Report
Customer Behaviour
Improved Brand Image
Events and Seasonality
Competitor Prices
Enriching the Algorithm
Configure & Validate AI Model
Adjust and verify the model setup to align with your data, goals, and pricing logic.
Add Data
Feed in structured data (e.g., sales, inventory, competitor prices) to enhance model accuracy.
Add Events
Include contextual or external events (e.g., promotions, holidays, weather) that influence behaviour.
Adjust and verify the model setup to align with your data, goals, and pricing logic.
Add Data
Feed in structured data (e.g., sales, inventory, competitor prices) to enhance model accuracy.
Add Events
Include contextual or external events (e.g., promotions, holidays, weather) that influence behaviour.
data needed
Algorithm in Action
Here’s how the algorithm turns insight into intelligent pricing moves:
Creating Price Tests
Draft or propose new pricing strategies to test hypotheses in the real market.
Get Recommendations
Generate new, AI-informed pricing recommendations—now enriched by both data and human context.
Train the Model
Use the results from each price testing cycle to feed back into the algorithm to make it smarter and more accurate
Creating Price Tests
Draft or propose new pricing strategies to test hypotheses in the real market.
Get Recommendations
Generate new, AI-informed pricing recommendations—now enriched by both data and human context.
Train the Model
Use the results from each price testing cycle to feed back into the algorithm to make it smarter and more accurate
smart features
How Hyperlearning works
Watch our Explainer on the significance of Hyperlearning works
AI + hUMAN EXPERTISE
You Stay in Control
Using AI and Hyperlearning does not mean that you lose control of your pricing process. With SYMSON, we have safeguards and boundaries that allow you to stay in control of the process
AI + hUMAN EXPERTISE
“But we’re already using AI?” What’s different about Hyperlearning?
Traditional AI engines give you outputs—but the logic stays hidden, and the system doesn’t improve unless you retrain it manually. Hyperlearning is different. It’s a transparent, evolving loop where each outcome feeds the next.
With every cycle, your pricing model becomes smarter, more accurate, and more aligned with real-world context—so you always know how and why a decision was made.
With every cycle, your pricing model becomes smarter, more accurate, and more aligned with real-world context—so you always know how and why a decision was made.
Notifications
Set up Notifications
Notifications can help you be aware of key changes in your pricing strategy. SYMSON platform notifications allow you to be on top of things like large cost increases, or list price falling below margin thresholds. This allows you to respond to these changes quickly and effectively. It alerts you to market changes that could affect changes to your strategy.
INTELLIGENT PRICING PLATFORM
Hyperlearning in Practice: A €500M Case Study
In our exclusive webinar, we unveiled a world case study of a €500M B2B manufacturer in the building materials industry that achieved a 5% margin growth by harnessing AI-driven product sensitivity predictions.
Learn how blending human expertise with AI accelerated price optimisation and smarter decision-making led to these amazing results!
Learn how blending human expertise with AI accelerated price optimisation and smarter decision-making led to these amazing results!
TESTIMONIALS
What Our Customers Say
See why managers at top organizations trust SYMSON to
optimise their prices and forecasts and unlock growth.
optimise their prices and forecasts and unlock growth.
"SYMSON helps us make our pricing process more intelligent.”
Erwin Hendriks, Head of Pricing
Indi.nl
Learn more
"SYMSON helps Vink to apply a better pricing structure based on customer behaviour”
Robert van Dijk
Vink
Our Dream is to create a Hyperlearning™ world
Speak to our team
Vincent Gelink
Commercial Director
Arian
Co Founder
Roy
Customer Success Manager
Dennis
CMO
HAVE A QUESTION?
Frequently Asked
Questions
Got a question? We're here to answer! If you don't see your question here, drop us a line on our Contact Page.
What is the difference between using AI and Hyperlearning?
Using AI often means getting a prediction or recommendation from a black-box system. Hyperlearning goes further—it’s a transparent, evolving loop where each decision and outcome improves the next. It blends AI with human input and scientific models to help your organisation learn faster and act smarter over time.
How do I set up a Hyperlearning Cycle?
You begin by combining business intuition, performance data, and customer insights to create pricing tests. These tests feed into an AI model that’s continuously enriched with new data and events. Over time, the model is retrained, producing better pricing recommendations and completing the learning loop.
How do I collect enough data to implement Hyperlearning?
You don’t need perfect data to start. Hyperlearning works with a combination of internal sources (sales, KPIs, pricing history) and external context (market events, seasonality). As you run tests and use the system, it learns and improves—so the data grows with you.
Won’t I lose control of my pricing process if I use AI?
Not at all. With SYMSON, you stay in control. Hyperlearning is transparent and explainable—you’ll always see how recommendations are made and can adjust the logic, inputs, and thresholds. Think of it as decision support, not decision replacement.
How does SYMSON help organisations adopt Hyperlearning?
SYMSON provides the platform, models, and guidance to make Hyperlearning simple to adopt. We combine pricing expertise with validated scientific methods and work closely with your team to embed the process into your daily workflow—so you can start learning faster, without the guesswork.
