Most wholesalers and distributors still classify customers with an ABCD or revenue-tier model — the more a customer spends, the better discount they get. It's simple, and it's also leaving margin on the table, because two customers in the same tier can be buying completely different things for completely different reasons.
Here's a preview from Alex Apostol, one of our data scientists who led the work:
"We stopped asking how much a customer buys and started asking what they buy, together, and how often. Basket composition predicts repeat behaviour far better than spend ever does, which is the whole point of segmenting in the first place. Every basket is a small signature of how a customer actually operates, and once you segment on that, patterns start showing up that spend alone could never reveal."
What You'll Learn
How will this impact your business?
Agenda
Facilitated Peer Discussion by SYMSON
Our CEO, Vincent Gelink, will kick off and guide an open conversation among participants, encouraging the exchange of ideas and experiences.
This peer-led discussion will explore:
Peer Discussion Led by Chronion – Organisation, Transformation, Process and Governance
Dries Debbaut, Managing Partner at Chronion, will open the session by setting the stage for a lively and practical exchange of ideas. His role will be to spark conversation, encourage different perspectives, and ensure participants can learn from each other’s real-world experiences.This peer-driven discussion will cover:
External Speaker (only for the 25 november session)
Will present the experience of Coolmark with using pricing software and a number of topics including:
Arian Oosthoek, Co-founder of Symson
Arian Oosthoek, Co-founder of Symson, will share much needed insights on pricing and margin. A lot of the volatility is caused outside of your circle of influence so the only strategy that can be executed is to position and prepare yourself in the best way possible.
Alex Apostol — Data Scientist, Symson
Alex Apostol is a Data Scientist at Symson, working on turning order-line and behavioral data into real, actionable customer and product segmentation for pricing.
LIVE WEBINAR
In this live session, we're showing what happens when you segment customers by what they actually buy, not just how much they spend — and how that changes the pricing decisions you make.
Our Live Peer Dinners
We dine in an informal atmosphere at inspiring locations with a select group of like-minded, non-competitive companies. The participants will be grouped in teams of 6-10 people per table.
15 October, 2026
3:00 PM CET
Register your interest by clicking on the "Register now!" button and one of our experts will contact you.
Co-Founder of SYMSON
Data Scientist, Symson
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1. Overcoming Challenges of integrating complex ERPs like
Microsoft Dynamics 365 F&SCM
Lacking web services for effective eCommerce integrations
The complications of using Dynamics 365 F&SCM's default OData endpoints
Presenting Alumio's ready-to-install API Plugin solution
Introducing Alumio's no-code integration Platform as a Service (iPaaS)
2. (DEMO) An in-depth presentation of Alumio's API Plugin solution by
Fresh Dynamics
3. (DEMO) Discover how to connect Dynamics 365 F&SCM to eCommerce platforms in fast, flexible and future-proof way with Alumio's iPaaS
4. Q&A
The Experience iPaaS Beginner’s Webinar
Setting up a basic integration on Alumio’s iPaaS
A demonstration of how you to use Alumio’s user-friendy interface to set up a happy flow integration between two software.
Connecting a SaaS (Akeneo) to eCommerce platforms
A live demo of creating creating connections with the following three outgoing connections - Magento 2, BigCommerce, Shopware.
Learn how to work with Alumio's integration templates
A live demo of using Alumio’s integration templates to
The Experience iPaaS Episode 2 - Expert’s Webinar
Quick recap on Alumio’s integration platform
Discover Alumio’s Advanced Integration Tools
Advanced implementations, mappings and authentication:
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Automated updates, error detection, troubleshooting and security checks.
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The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
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