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Pricing

LIVE EVENT

Pricing excellence roundtable for manufacturing leaders by Chronion and SYMSON

Designed for business leaders and senior commercial professionals responsible for pricing strategy.

STAY AHEAD

Transform pricing into a strategic growth lever in B2B

Join an exclusive roundtable event designed for B2B manufacturers ready to elevate their pricing function beyond traditional approaches. This intimate session brings together a select group of pricing professionals who share one goal: transforming pricing from a transactional process into a strategic driver of business value.

Whether you are managing complex product portfolios, navigating customer price pressure or working through fragmented pricing systems, this roundtable offers a space to exchange ideas, learn from peers and explore what it takes to lead pricing in a value-driven way.

Pricing Roundtable Agenda


This roundtable is not a sales event. It is a shared conversation among leaders committed to raising the impact of pricing.

  • Peer-led Conversations: Engage in open and focused discussions with others facing similar challenges
  • Practical Insights: Discover how pricing teams are moving beyond basic models and creating strategic value
  • Relevant Industry Themes: Explore pricing issues specific to manufacturing and distribution, including channel complexity, outdated tools and customer segmentation
  • Actionable Ideas: Take away practical approaches to improve pricing maturity and support better decision making across your business

Too often, pricing in B2B companies is treated as a reactive function. But ambitious pricing teams see it differently. Pricing can be a powerful lever for growth, margin improvement and customer success.

This roundtable is your opportunity to:

  • Benchmark your approach with others in similar roles
  • Understand what strategic pricing looks like in real-world B2B settings
  • Share lessons, tools and frameworks
  • Build new connections with pricing and commercial peers

How will this impact your business?

  • Increase the traffic to your store or website
  • Boost profit margins
  • Increase market share
  • Benchmark with the prices of your competitors
  • Automate the time-consuming task of price setting

Agenda

  • What is Competitor Pricing?
  • Competitor Pricing Scenarios
  • Benefits of Competitor Pricing
  • Competitor Pricing in B2B
  • Competitor Pricing in B2C
  • Q&A

Agenda

Why is the old school way of pricing missing potential!
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Explaining new smart pricing methods, structures and logic
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Re(Pricing) via a smart pricing engine; How does this work?
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How does this new thinking changes your pricing proces
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Why is using a new proces logic the future?
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Case: Why is Amazon using a external Pricing Engine
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How to start with a future based pricing structure?
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Agenda

From Emo-Driven to Data-Driven Price Decisions
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The value of Getting Data-Driven Recommendations based upon BigData
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Practical Scenario’s how recommendations and smart insights can help
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Demo
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Cases
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How to start? Costs and Implementation tips
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Discussion about pricing maturity of your organisation
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Insight into organisational readiness to adopt a successful Smart Pricing Strategy
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Insights into the type of resources, systems and IT infrastructure needed
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Practical ideas of uses for analytics, reports and insights
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Learnings of AI or Smart Pricing in practice, from peers and experts
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Speakers

Internal Speaker from SYMSON
Our very own CEO, Vincent Gelink will give us a short presentation about the following:  

Discussion about Pricing Maturity of your organisation
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Insight into organisational readiness to adopt a successful Smart Pricing Strategy
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Insights into the type of resources, systems and IT infrastructure needed
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External Speaker

Jelle Vermunt, Comercial Director of Coolmark will present the experience of Coolmark with using pricing software and a number of topics including:  

  • Challenges & Goals of the Organisation
  • Project approach: Phases, approach, data collection, implementation
  • Strategies & Tools used: Pricing strategies, sensitivity model, andexample cases
  • Results to date: First insights from price changes (business case)
  • Lessons Learned: What went well, what are the prerequisites for success
  • Pricing as a structure and roadmap strategy 

Speakers

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LIVE EVENT

An exclusive roundtable event tailored for B2B manufacturers with forward thinking pricing teams

This session is designed for those looking to shift from transactional pricing approaches toward a more strategic and value driven role, positioning pricing as a key business partner in driving growth and profitability.

Expand your network
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Linkedin Expert Community
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LinkedIn Expert Community
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Our Live Peer Dinners
We dine in an informal atmosphere at inspiring locations with a select group of like-minded, non-competitive companies. The participants will be grouped in teams of 6-10 people per table.

Netherlands | Rotterdam: November 25, 2025
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Location Live Dinners

- Rotterdam

25 November, 2025

6 PM Onwards

Register your interest by clicking on the "Register now!" button and one of our experts will contact you.

Event Detail & Location
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Watch Webinar

Meet the Speakers

Grab a front seat to the discussion

Watch our webinar

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Event flow

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1 hour

1. Overcoming Challenges of integrating complex ERPs like
Microsoft Dynamics 365 F&SCM

Lacking web services for effective eCommerce integrations

The complications of using Dynamics 365 F&SCM's default OData endpoints

Presenting Alumio's ready-to-install API Plugin solution

Introducing Alumio's no-code integration Platform as a Service (iPaaS)

2. (DEMO) An in-depth presentation of Alumio's API Plugin solution by
Fresh Dynamics

3. (DEMO) Discover how to connect Dynamics 365 F&SCM to eCommerce platforms in fast, flexible and future-proof way with Alumio's iPaaS

4. Q&A

Timetable

The Experience iPaaS Beginner’s Webinar

45 minutes

Setting up a basic integration on Alumio’s iPaaS
A demonstration of how you to use Alumio’s user-friendy interface to set up a happy flow integration between two software.

Connecting a SaaS (Akeneo) to eCommerce platforms

A live demo of creating creating connections with the following three outgoing connections - Magento 2, BigCommerce, Shopware.

Learn how to work with Alumio's integration templates
A live demo of using Alumio’s integration templates to

  • Create a working integration
  • Update basic product information
  • Combine data
Timetable

The Experience iPaaS Episode 2 - Expert’s Webinar

2 hours

Quick recap on Alumio’s integration platform

Discover Alumio’s Advanced Integration Tools

Advanced implementations, mappings and authentication:

  • Quick and manageable ways to filter data
  • Enrich data with multiple API requests within a transformer
  • Advanced mapping methods
  • Exploring the usage of JMESPath filtering within Alumio
  • Handling live requests based on questions

Q&A - Join the discussion by leaving comments in the chat

Why join?

Alumio is designed by developers for developers to make integrations simple

Upscale with Junior Developers
to create, monitor and manage integrations via our easy-to-use interface, code-free.

Epic Code Solutions for Senior Developers
with our Connector Tools and Software Development Kit for creating complex, custom integrations

Monitoring and Logging
Automated updates, error detection, troubleshooting and security checks.

360-degree control of your IT Landscape
Adjust connections, fix issues or create customizations based on 100% Performance & Data Insight.

About the companies

Progaia helps organizations to get “connected”, this means seamlessly connecting applications, third-party systems and other data sources. They help organizations cleanse, enrich and (re)structure data so it becomes a significant added value when turned into information.​
Alumio is a cloud-based, no-code integration platform for digital commerce that makes it easy for you to connect with two or more software, systems, APIs or data points. The Alumio iPaaS (integration Platform as a Service) allows you to create, manage and monitor integrations via a user-friendly interface. It helps centralize data across all your integrations, preventing data silos and making it easy to add or replace integrations without any loss of data integrity.

Heading

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What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.