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Pricing

Pricing in a Volatile World

Pricing in a Volatile World: A Round-Table Discussion with Industry Leaders

Join pricing practitioners, distribution directors, and commercial excellence experts for an open, unscripted round-table discussion that cuts through theory and gets straight to what's working on the ground. From managing price volatility to building pricing maturity step by step. ‍

How will this discussion impact your business:

  • Understand how to act fast on cost price changes without damaging customer relationships
  • Learn how to balance value selling with market-competitive pricing across your assortment
  • Discover how to build organisational buy-in for pricing transformation
  • Find out when — and how — to bring AI and data models into your pricing process
  • Get practical lessons learned from companies already on the pricing maturity journey

Topics we will cover

  • Pricing in a Volatile World How geopolitical disruption, war surcharges, and supply chain shocks are forcing companies to rethink their pricing processes — and what it means to act as a "shock absorber" in the value chain.
  • Value Selling vs. Market-Compatible Pricing When is value selling realistic, and when does the market simply dictate the price? A candid discussion about customer segmentation, sales training, and the limits of discount-driven conversations.
  • Pricing Models, Bandwidth & Sales Empowerment How a sensitivity model can give salespeople structured arguments — not just a price list — and why involving sales from day one makes or breaks adoption.
  • The Pricing Maturity Journey From giant Excel sheets to dedicated pricing teams and intelligent tooling: a step-by-step discussion on what good looks like, how long it takes, and what to tackle first.
  • Where Does Pricing Live in Your Organisation? Finance, sales, or marketing — does it matter where pricing reports? A reflection on how organisational placement shapes pricing culture and decision-making.
  • AI, Data Readiness & the Road Ahead An honest look at where AI fits into pricing today, why data quality is the real gating factor, and how to build trust in models before handing over the keys.
  • Lessons Learned from the Table Ech speaker shares their single most important piece of advice for anyone starting or advancing their pricing transformation.

How will this impact your business?

  • Increase the traffic to your store or website
  • Boost profit margins
  • Increase market share
  • Benchmark with the prices of your competitors
  • Automate the time-consuming task of price setting

Agenda

  • What is Competitor Pricing?
  • Competitor Pricing Scenarios
  • Benefits of Competitor Pricing
  • Competitor Pricing in B2B
  • Competitor Pricing in B2C
  • Q&A

Agenda

Why is the old school way of pricing missing potential!
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Explaining new smart pricing methods, structures and logic
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Re(Pricing) via a smart pricing engine; How does this work?
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How does this new thinking changes your pricing proces
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Why is using a new proces logic the future?
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Case: Why is Amazon using a external Pricing Engine
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How to start with a future based pricing structure?
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Agenda

From Emo-Driven to Data-Driven Price Decisions
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The value of Getting Data-Driven Recommendations based upon BigData
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Practical Scenario’s how recommendations and smart insights can help
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Demo
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Cases
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How to start? Costs and Implementation tips
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Discussion about pricing maturity of your organisation
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Insight into organisational readiness to adopt a successful Smart Pricing Strategy
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Insights into the type of resources, systems and IT infrastructure needed
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Practical ideas of uses for analytics, reports and insights
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Learnings of AI or Smart Pricing in practice, from peers and experts
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Speakers

Facilitated Peer Discussion by SYMSON
Our CEO, Vincent Gelink, will kick off and guide an open conversation among participants, encouraging the exchange of ideas and experiences.
This peer-led discussion will explore:

  • How mature is your organisation’s pricing approach?
  • Is your organisation ready to adopt a successful Smart Pricing Strategy?
  • What resources, systems, and IT infrastructure are needed to enable pricing transformation? 
  • What if you could use data and AI to guide your pricing decisions?
  • 💡 Did you know that data-driven and AI-enabled companies achieve an average margin increase of 5%?

Peer Discussion Led by Chronion – Organisation, Transformation, Process and Governance

Dries Debbaut, Managing Partner at Chronion, will open the session by setting the stage for a lively and practical exchange of ideas. His role will be to spark conversation, encourage different perspectives, and ensure participants can learn from each other’s real-world experiences.This peer-driven discussion will cover:

Team & Roles Design
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Data Governance in Practice
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Operational Transformation Roadmap
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Process Alignment for Commercial Execution
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Technology Enablement & Readiness
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External Speaker (only for the 25 november session)

Will present the experience of Coolmark with using pricing software and a number of topics including:  

  • Challenges & Goals of the Organisation
  • Project approach: Phases, approach, data collection, implementation
  • Strategies & Tools used: Pricing strategies, sensitivity model, andexample cases
  • Results to date: First insights from price changes (business case)
  • Lessons Learned: What went well, what are the prerequisites for success
  • Pricing as a structure and roadmap strategy 

Speakers

Vincent Gelink — Managing Director, SYMSON

Guides companies through pricing transformation using algorithms and AI-driven pricing software.

Timon Woordes — Pricing & Data Manager, SIG Benelux

Leads a pricing team in the construction materials sector, navigating the shift from Excel-based pricing to a data-driven sensitivity model.

Jelle Vermunt — Director, Coolmark

Responsible for pricing strategy at a major distributor of air conditioning and cooling technology across the Benelux.

Boudewijn van Nuland — Management Consultant, Groningen

Over 30 years of commercial excellence experience, specialising in pricing maturity, change management, and organisational transformation.

Roy Vree Egberts, — Customer Success Manager at SYMSON and host of The Price Talk Podcast

Bringing together scientific research, data science and software engineering to optimize prices.

Pricing in a Volatile World

Webinar

A Round-Table Discussion with Industry Leaders. Join pricing practitioners, distribution directors, and commercial excellence experts for an open, unscripted podcast-style round-table that cuts through theory and gets straight to what's working on the ground.

Expand your network
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Linkedin Expert Community
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LinkedIn Expert Community
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Our Live Peer Dinners
We dine in an informal atmosphere at inspiring locations with a select group of like-minded, non-competitive companies. The participants will be grouped in teams of 6-10 people per table.

No items found.

11 June, 2026

11 June, 2026

3PM CET

Register your interest by clicking on the "Register now!" button and one of our experts will contact you.

Event Detail & Location
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Watch Webinar

Meet the Speakers

Vincent Gelink

Director of SYMSON

Timon Woordes

Pricing & Data Manager, SAG Benelux

Jelle Vermunt

Director, Coolmark

Boudewijn van Nuland

Management Consultant, Groningen

Roy Vree Egberts

Customer Success Manager, SYMSON

Grab a front seat to the discussion

Watch our webinar

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Event flow

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1 hour

1. Overcoming Challenges of integrating complex ERPs like
Microsoft Dynamics 365 F&SCM

Lacking web services for effective eCommerce integrations

The complications of using Dynamics 365 F&SCM's default OData endpoints

Presenting Alumio's ready-to-install API Plugin solution

Introducing Alumio's no-code integration Platform as a Service (iPaaS)

2. (DEMO) An in-depth presentation of Alumio's API Plugin solution by
Fresh Dynamics

3. (DEMO) Discover how to connect Dynamics 365 F&SCM to eCommerce platforms in fast, flexible and future-proof way with Alumio's iPaaS

4. Q&A

Timetable

The Experience iPaaS Beginner’s Webinar

45 minutes

Setting up a basic integration on Alumio’s iPaaS
A demonstration of how you to use Alumio’s user-friendy interface to set up a happy flow integration between two software.

Connecting a SaaS (Akeneo) to eCommerce platforms

A live demo of creating creating connections with the following three outgoing connections - Magento 2, BigCommerce, Shopware.

Learn how to work with Alumio's integration templates
A live demo of using Alumio’s integration templates to

  • Create a working integration
  • Update basic product information
  • Combine data
Timetable

The Experience iPaaS Episode 2 - Expert’s Webinar

2 hours

Quick recap on Alumio’s integration platform

Discover Alumio’s Advanced Integration Tools

Advanced implementations, mappings and authentication:

  • Quick and manageable ways to filter data
  • Enrich data with multiple API requests within a transformer
  • Advanced mapping methods
  • Exploring the usage of JMESPath filtering within Alumio
  • Handling live requests based on questions

Q&A - Join the discussion by leaving comments in the chat

Why join?

Alumio is designed by developers for developers to make integrations simple

Upscale with Junior Developers
to create, monitor and manage integrations via our easy-to-use interface, code-free.

Epic Code Solutions for Senior Developers
with our Connector Tools and Software Development Kit for creating complex, custom integrations

Monitoring and Logging
Automated updates, error detection, troubleshooting and security checks.

360-degree control of your IT Landscape
Adjust connections, fix issues or create customizations based on 100% Performance & Data Insight.

About the companies

Progaia helps organizations to get “connected”, this means seamlessly connecting applications, third-party systems and other data sources. They help organizations cleanse, enrich and (re)structure data so it becomes a significant added value when turned into information.​
Alumio is a cloud-based, no-code integration platform for digital commerce that makes it easy for you to connect with two or more software, systems, APIs or data points. The Alumio iPaaS (integration Platform as a Service) allows you to create, manage and monitor integrations via a user-friendly interface. It helps centralize data across all your integrations, preventing data silos and making it easy to add or replace integrations without any loss of data integrity.

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What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.