Pricing Strategies
A GUIDE FOR PRICING STRATEGIES
Cost-Based Pricing
What is it?
Cost-based pricing is price setting based on the actual cost of producing the product or services, including all aspects from production to marketing and distribution. In order to set a price after calculating the cost, businesses will tend to choose one of two strategies: cost-plus pricing (also known as markup pricing) or a break-even pricing.
How to use it?
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Increase revenue and profit
Attract a bigger target audience
THE GAINS
Benefits of Cost-based Pricing
Easy to calculate & implement
This pricing strategy requires very few simple calculations. The only thing you need to take into account are your costs, which you can divided between variable and fixed. Therefore, it is very easy to implement in comparison to other pricing strategies.
Covers all expenses
Making your prices based upon your costs ensures that you can always cover all your expenses per product sold. While other price strategies may require you to lower your costs in order to be profitable, this pricing strategy takes your costs as the cornerstone of your pricing.
Price increases can be justified
In some industries or markets, it is necessary to communicate why your pricing is as it is. With this pricing strategy, you can easily communicate price increases to your customers, since you can explain that your prices can rise based on the costs you have.
INDUSTRY TRENDS
Who is using it?
Manufacturers
These companies use cost-based pricing to determine the price for their products by adding up the resource and manufacturing costs. After that, they can figure out how much they need to make to break even per week, month or year. After determining the desired return in percentages they can add this percentage as a markup to their cost price.
Airlines
These B2C companies use a cost-based pricing strategy to determine the final price for customers. E.g. when you buy a ticket for a holiday on a tropical beach, most often you pay for the ticket plus extra money for additional services such as luggage, or larger seats. These add-ons cost more and are thus passed on to the customer plus an additional markup.
THE PAINS
Disadvantages and how to handle them
Doesn’t take demand into account
While you may set a profitable price for your company, there may be no demand at this price. Therefore, there you should always take demand into account when setting your price.
Doesn’t take competitors into account
Your price may create enough demand, but when competitors change their pricing, your cost-based prices may start to be unattractive. Therefore, businesses should also look at what competitors are doing.
Reduces the incentive to become more cost-efficient
When you take your costs as the starting point, you may not focus on cutting costs to increase your profit margin. Therefore, you shouldn’t forget about reducing unnecessary costs as well.
How to Implement Segmented Based pricing in your organization?
Incorporating segmented-based pricing in your company can be a challenging task for companies with a wide variety of clients. There are many variables to consider and it is really important to be careful when adjusting prices in order not to lose valuable customers. We suggest following these steps in order to successfully implement segmented pricing in your company:
HOW TO SET IT UP
How to implement in SYMSON
Implement Cost pricing in your organization
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Define customer groups with different buying behaviour
Segment customers on different metrics such as the size of the company, order size and region
Create price-lists for the different segments
Test the different prices gradually
Analyse the results & Learn
Apply to all clients
Implement Segmented Pricing in Symson
In order to implement a cost-based pricing strategy, one needs to calculate the costs first. Costs include fixed costs and variable costs. Once the costs are known and clear, you can add them to the SYMSON platform by importing your pricing data. After the import, the pricing rules and specifics can easily be configured in SYMSON so that your pricing can be automated.
Segment your clients according to order size, region and more
Set up the prices for each of the segments
Apply business rules and knowledge to increase the effectiveness
Run the AI and Machine Learning analysis
Analyse the results & Learn
SYMSON will automatically apply the prices for all the groups
Why combine with other pricing strategies?
A cost-based pricing strategy can be a great pricing strategy and many businesses use it. However, this pricing strategy can best be seen as a starting point in your pricing process, after which businesses should ideally combine it with other strategies. The downside of this pricing strategy is that it takes only 1 factor into account that influences pricing, while there are many more. A value-based pricing strategy or a competitive-based pricing strategy can take the cost-based pricing strategy to another level and help it take more price influencing factors into account. Also calculating the price elasticity per product (group) can help to set more optimal prices for products.
Dynamic Pricing
Learn MorePrice Elasticity Pricing
Learn MoreCompetitor Pricing
Learn MoreGeographical Pricing
Learn MoreGET A DEMO
How to use Cost-Based Pricing in SYMSON
How it works
How to combine different pricing strategies
How to get recommendations for the perfect pricing
How to track competitors
Summary
- Cost-based pricing is price setting based on the actual cost of producing the product or services, including all aspects from production to marketing and distribution.
- Cost-based pricing is easy to calculate and implement, covers all expenses and can justify price increases effectively to customers.
- Cost-based pricing strategies perform best when combined with other pricing strategies such as value-based and competitor-based pricing strategies.
The SYMSON Solution
Smart Algorithms
Use smart algorithms and intelligent pricing AI to predict optimal price points for your products automatically.
Every business case is unique and each pricing strategy is based upon different factors, which can be influenced by high inflation rates. Smart algorithms and AI are able to predict the most optimal price points for different products automatically, by using multiple data sources such as costs, weather, competitor prices, price elasticity, and more.
Every business case is unique and each pricing strategy is based upon different factors, which can be influenced by high inflation rates. Smart algorithms and AI are able to predict the most optimal price points for different products automatically, by using multiple data sources such as costs, weather, competitor prices, price elasticity, and more.
SYMSON
SYMSON uses its in-house developed dynamic pricing software to optimise margins and to automate mundane tasks for pricing professionals. Get insights in your pricing management – from price elasticity per product to margin improvement advice and price automation with the Pricing Strategy Builder. For most companies, it would be advisable to look into cost-based pricing and price elasticity, to combat high inflation rates. However, every business case is different, and at SYMSON we provide custom solutions for all of our clients.
